Viztrade launches DIY solution for publishers to generate direct ad revenue
Independent programmatic platform Viztrade has launched Viztrade Connect, a new tool for publishers to sell ads directly to small and mid-size enterprises (SMEs).
The business is billing it as a Facebook-style self-serve solution for publishers.
Viztrade’s founder, Simon Larcey
Viztrade Connect will be launched through the Viztrade platform, and enables advertisers to make purchases from publisher websites with full transparency into the cost of the media.
Founder and managing director, Simon Larcey, said the new system is an important DIY solution for advertisers and publishers, enabling publishers to quickly monetise their media properties.
“Our mission is to ensure every digital publisher in Australia and around the world has easy access to an automated trading system that creates advertising revenue for their media business, whether they be small, regional, independent or national in scale,” Larcey said.
Viztrade Connect provides run-of-site advertising, at a fixed price, with guaranteed delivery of ads across trusted publisher sites.
“Once a publisher is signed up with Viztrade it is a matter of creating a landing page and adding a link to this page on their site. Viztrade Connect is a DIY solution for advertisers and a new sales channel and lead generator for publishers,” Larcey added.
Viztrade Connect is also set to launch in the UK, and undergo further international expansion.
“We will introduce new features including the ability for SMEs to create their own ads. Our plan is to roll it out in Australia and launch in the UK next year, with other markets planned for the future,” he said.
“The pricing is defined by the publisher and our trading fee is taken from the buy side, so there is no cost to the publisher.
“Viztrade provides a real alternative to RTB [real time bidding] ad trading and is a very simple system to implement and use. We connect directly to your ad server and facilitate real time transactions.”
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Zanda Wilson was a reporter and podcast producer at Mumbrella, specialising in radio reporting. He left Mumbrella in September 2021.
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topics
ad revenue
DIY
Facebook
Simon Larcey
small and mid-size enterprises
SME
SMEs
Viztrade
Viztrade Connect
