Vodafone continues with push back into sponsorship with Supercars deal

April 21, 2017 12:56

Vodafone is making good on its pledge to get more active in sponsorships, locking in a deal with Supercars to be the telecommunications partner of the sport.

Vodafone is back in Supercars after five years

The move comes just two months after Vodafone announced a new partnership with the ARU, ending a five year-long hiatus from sponsorships as the brand rebuilt its network.

Three weeks ago Ben McIntosh, director of Vodafone’s consumer business unit, told Mumbrella the brand would be using sponsorships as a major part of its marketing platform.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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