We need to talk about 360 video

Virtual reality is becoming a reality for consumers, but brands shouldn’t rush into it too soon argues Kate Richardson.

For years, virtual reality has been the domain of the gamers and the geeks. Something we associate with Spocky looking headsets, darkened living rooms littered with cans of V, and far away tech trade shows.

However with mainstream moves in techware and software, and the emergence of 360 degree video as a quasi, VR experience, immersive experiences are set to become a more familiar part of the entertainment and branded content landscape.

Google Cardboard