We need to talk about 360 video

Kate RichardsonVirtual reality is becoming a reality for consumers, but brands shouldn’t rush into it too soon argues Kate Richardson.

For years, virtual reality has been the domain of the gamers and the geeks. Something we associate with Spocky looking headsets, darkened living rooms littered with cans of V, and far away tech trade shows.

However with mainstream moves in techware and software, and the emergence of 360 degree video as a quasi, VR experience, immersive experiences are set to become a more familiar part of the entertainment and branded content landscape.

Google Cardboard

Google Cardboard

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.