What’s happening at the other digital conference…
In his guest posting, Sound Alliance commercial director Ben Shepherd writes from the SXSW Interactive conference in Austin, Texas where he learnt that “Twitter is just a bunch of digital people talking to themselves, about themselves”.
So instead of trekking a few ks down the road to Adtech, I decided to fly 17 hours to Austin, Texas, to check out the SXSW Interactive conference for 2010.
Why you ask? Well it was definitely not a case of wanting to spend a day travelling, it was more due to the fact that I wanted to hear a lot of people use words other than ‘brands’, ‘traditional media’, ‘dialogue’ and ‘engagement’ when talking about media.
What the fuck is a stamp?
A good read, Ben.
Thanks for summarising. Was interesting to get an insight into SXSW.
Great read, Ben.
Good to see that the bold and ridiculous declarations spouted as fact by Australia’s social media elite are also prominent in the states, it would be unfair if only our ears were getting polluted.
Fun update from Texas. Keep ’em coming.
And will tomorrow be’ engagement’ free I wonder 😉
I am also a tweeple – but not quite convicted. Feels to me like there are a lot of sellers and not too many buyers.
pretty good report – thanks
Thanks for the excellent guest posting, Ben. Makes me wish I was there!
Cheers,
Tim – Mumbrella
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I laughed so hard I cried when I read this – I’m just as guilty of twittering as most of the digital folk who read Mumbrella but the statement is so incredibly apt it’s ironic.
This was a great read Ben.
and the statement I refer to is:
* Twitter is just a bunch of digital people talking to themselves, about themselves. Maybe some of you need to get away from your f*cking computers and into the real world (said by digital agency copywriter) *
Well written Ben. As usual you cut out the crap that afflicts so many people when they talk about this space. I look forward to hearing more.
same as above, ect. ect.
Loved the stamp call. Nice work Ben.
Entertaining insight, Shep. Thanks.
WTF is a stamp? Love it!
Good article and succinct description of the atmosphere at SXSW.
However I question your assertion re texting (“Twitter…a ubiquitous platform similar to the text message or email as opposed to something that can be monetised.)
Our lovely telcos have got texting monetised “up the wazoo”. They make enormous profits on these little suckers; cf. http://bit.ly/5rv65F
hey tim … carriers make money on texting … but i wonder if the person who invented the format made anything.
Excellent read!
Ironically, I am still at my computer…but about to head into the real world for a drink.
In addition to being full of digital people, Twitter is rapidly becoming just a traffic acquisition vehicle for websites and brands.
twitter is part of the future of comms. get used to it.
Shep – as grounded as all your posts always are. I’m off to do some philately.