When is too much more than enough for Easter – or for pitching?
The open tender for selecting advertising partners is flawed for two reasons, writes David Angell, general manager and head of media at TrinityP3.
Watching the children collecting eggs on their Easter egg hunt at the weekend, I was again amazed at the enthusiasm and energy they put into the process.
Even when the baskets they were carrying were overflowing with chocolate treats, they kept going. It was living proof of the concept that too much is never enough.
But on reflection, I wondered if I then told them that once the yard had been stripped bare of Easter eggs, that they could only choose one or two of these to keep, what would they do?
