‘Where would we be without dad jokes?’: Pizza Hut launches a ‘hot’ and ‘cheesy’ new campaign

The difficulties posed by being ‘too hot’ and a defence of cheesy dad jokes form the backbone of Pizza Hut’s campaign for its new limited-edition range of hotdog stuffed crust pizzas.

Created by Host Sydney the online spots, which will be supported by slimmed down 15-second social media spots, with the video for a Chillidog flavoured stuffed crust featuring attractive people talking about how hard their lives have been with the tagline ‘It’s better to be just a little bit hot’.

In it a girl laments over not being asked to be a bridesmaid at her sister’s wedding and a young American says he was left out of his yearbook to spare the feelings of the rest of the class. The trio discuss what would happen if “two tens had a baby.” The conclusion? That child would be “too hot,” according to the blonde, who adds: “I could never put my child through that.”

‘In defence of dad jokes’ for the Cheesydog variety sees three fathers discuss the term “cheesy” and swap ‘dad jokes,’ with one claiming: “Our society is built on dad jokes.” The three men share their favourites, and argue it’s nice to be a little bit cheesy, suggesting a world without this type of humour would be boring.

Fatima Syed, Pizza Hut Australia head of marketing and innovation said: “We’ve brought in a lot of humour for this campaign, exploring the insight that a little bit of some things is often the right amount. We wanted to have fun and celebrate the family pizza occasion which has to cater to different taste preferences.”

The campaign will be supported by digital advertising and radio activity.


Creative agency: Host 

Production company: Moth Projects
Media: Mediacom
PR: Access

Danielle Sen


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.