Why advertisers should hold back before jumping into bed with Netflix
When Netflix announced its potential move towards allowing ads on its streaming service, the advertising industry lost its mind. As Paul Sinkinson, managing director (Australia) for Analytic Partners warns, there will be growing pains and a cautious approach is advised.
There’s a new kid on the advertising block and that kid is (probably) Netflix.
The news that Netflix had lost subscribers for the first time and was considering bringing ads onto the platform took the media world by storm.
For advertisers, Netflix often appeared like an unobtainable treasure, boasting massive audiences and enviable engagement. So it makes sense that there’s been a lot of excitement about the news.
