Why are there so few?

Katie Rigg-SmithWhat does it take to make it as a female CEO in the Australian media, marketing and entertainment industry? In a piece that first appeared in EncoreNic Christensen investigates.

It didn’t take long for a flood of congratulations to arrive. Within minutes of the news of her appointment as chief executive officer of media agency MindShare breaking, Katie Rigg-Smith was inundated with congratulatory messages.

Many of the messages she received were from the usual suspects: colleagues, competitors and industry observers but there was another group quick to congratulate the 34-year-old, who is now the only woman currently leading a major Australian media agency.

“I received a lot of emails, Facebook and LinkedIn messages from young women saying they were excited to see a female become CEO,” says Rigg-Smith.

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