Why our industry desperately needs an inclusion rider

After Frances McDormand made mention of an inclusion rider during her Oscar acceptance speech, We Are Social’s Suzie Shaw began to reflect on how it’s a concept necessary not just in Hollywood, but in adland too.

Frances McDormand just won this year’s Best Actress Oscar for her role in Three Billboards Outside Ebbing Missouri, and closed her acceptance speech by saying: “I have two words to leave with you tonight, ladies and gentlemen: inclusion rider.”

Immediately, tens of millions of people picked up their phones to google the term. If, like me, you weren’t sure what it means… let me tell you.

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