Why the #LadyDoritos fiasco might not be as bad as you think
After #LadyDoritos well and truly caused a storm of viral outrage this week, Bec Brideson decided it was time to stop guzzling the online haterade.
PepsiCo CEO Indra Nooyi recently made headlines after she announced cleaner, smaller and less loud Doritos for women were in the works.
The outrage was immediate, and Lady Twitter descended on Nooyi with a passion.
Thank god because my fragile, feminine, woman jaw just about breaks every time I have a normal dorito. By the time I finish a bag, I’ve already been to the hospital 17 times for a shattered lady mandible! It hurts my girlish dainty hands to type this out, but thank you Doritos! https://t.co/sJJ2HsCWYJ
This whole fiasco could have been avoided if they hadn’t marketed the chips exclusively at women. Why not emphasise that they’re good for anyone who doesn’t want to make a mess or be too loud – at the movies, for example? Instead of Lady Doritos, call them Discrete Doritos.
What Lauren said.
“We should ALSO be leveraging our gender differences in relation to how they can be better suited for individuals needs and expectations.” What gender differences should we leverage when they are all constructed by society? The differences you reference with the bike example are to do with biology – your sex – not gender. According to the World Health Organisation: “Gender refers to the socially constructed roles, behaviours, activities, and attributes that a given society considers appropriate for men and women.” Gender roles should be challenged because they are not real and are created to drive sales. Your argument is flawed because your own business is driven by this same desire.
Beck what u put out there is utter hypocracy
None of your points are valid or provide a strong argument to why we should stop hating on this marketing idea from Pepsico. You state examples of a bike designed for Women because we’re biologically different yet cannot provide a reason to why Pepsico would(other than the proposed anxiety a woman may feel by crunching loudly- LOL) to design a specific type of Dorito for a woman to eat. Just admit it’s a shit idea and stop trying to be nice.
I’m shocked, appalled and offended as a vegan genderfluid atheist German engineer who vapes organic decaffeinated compressed soy breast milk on the regular and a person who does Indian naked crossfit yoga 5 times per week.
Okay Mumbrella, since you’re marketing experts, why are packets of salt and vinegar crisps pink ?
I don’t know of any woman that likes salt and vinegar crisps.
“Women have shorter torsos and longer legs than men. Women also have a larger percentage of their strength and power come from the bottom half of their bodies.”
OMG did you just suggest all women are the same? brb going to vent my outrage on twitter.