Why we bought tram ads to promote our podcasts
In a world of dodgy programmatic and complex Facebook algorithms, co-founder of the Nearly podcast network, Courtney Carthy, explains why he decided to use a distinctly analogue method to promote their digital products.
Yep, bought some tram ads in Melbourne for two of the podcasts we, Nearly, produce – The Debrief with Dave O’Neil and The Clappers, hosted by Karl Quinn and Andrew Young.
From what we can tell it’s the first time an independent podcast show, network or production company has done this in Australia.
We hope it’s a tipping point — big claim! — akin to the early 2000s when billboards for internet companies started to appear.
Remember that? They made the leap backwards from digital to analogue.
I enjoyed reading this. I’ve only heard of good podcasts through word of mouth. Hope the tram ads help you spread the word!