Woolworths launches new food range tested by customers

Woolworths has released a campaign to launch its new food range which has been created by nutritionists and chefs and taste-tested by everyday Australians.

Created by M&C Saatchi, the 30-second TVC relays to customers why the chefs picked the recipes, how the nutritionists selected the ingredients and how customers “picked at it, poked at it, ate it and rated it”.

The supermarket giant said it launched the new food range to help shoppers find the right meals and make cooking healthier and easier.