Woolworths most valuable brand in Australia, retail surges during COVID

Retail has overtaken banking to become Australia’s most valuable sector in terms of brand value, holding 25% of the total brand value calculated in Brand Finance Australia’s 100 ranking for 2021.

The growth in the sector was led by Australia’s most valuable brand for the second year running; Woolworths, and close competitor Coles.

The two supermarket giants grew brand value by 6% to A$12.6 billion and 4% to $7.9 billion respectively, each performing strongly in a year where many other industries were hit hard by the coronavirus pandemic.