WPP to buy marketing technology firm Bower House Digital

WPP has agreed to acquire the business of marketing technology services agency Bower House Digital.

Bower House Digital will join Ogilvy’s global network, further strengthening its ability to deliver technology-driven marketing solutions for clients. Founded in 2017 by Bryan Dobson and Meg Quinn, it employs approximately 80 people across Australia and the Asia Pacific region.

The agency designs, builds and deploys digital experiences for clients including Aesop, Bunnings, Bupa, Target and Myer. It specialises in implementing Salesforce Marketing Cloud solutions and was awarded Salesforce’s APAC Growth Partner of the Year in 2021.

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