Wunderman Thompson absorbs commerce business

Wunderman Thompson Australia has announced the formal integration of Wunderman Thompson Commerce to its business.

The merged agencies will provide clients end-to-end capabilities, including creativity, technology and data, and will report to CEO of Wunderman Thompson Australia, Lee Leggett.

Geoff Smeaton and Lee Leggett

Wunderman Thompson Commerce has specialised in commerce capabilities across online retail, D2C, B2B, social and marketplaces, led by chief commerce officer Geoff Smeaton.

Leggett said: “Building our commerce capability has been a strategic priority for our business in the past year as we saw rapid change in consumer behaviours accelerated through COVID-19, and subsequently impacting what clients are asking of us.”

Former Initiative CEO, Leggett, took on the role in June 2020,  and was appointed following the departure of John Gutteridge.

Smeaton said: “Bringing the well-established commerce offering formally together with the amazing creative capabilities of Wunderman Thompson is a fantastic win for both our clients and the Wunderman Thompson proposition in Australia and the broader Asia Pacific region.”

The commerce division will add a number of capabilities to Wunderman Thompson Australia including an e-commerce platform, system integration with third parties, security assessment and analysis, and business operations and trading support.

The commerce business has over 50 technology and software partners including HCL, Adobe/Magento, Salesforce, Shopify, and Commercetools.

Wunderman Thompson Commerce will be moving into the Melbourne office for Wunderman Thompson Australia.

Nick Muncaster was recently appointed as managing director for Wundermand Thompson Melbourne, taking the role from the departing Michael Godwin.


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