Xandr’s Erica Blakslee breaks down new Curate programmatic platform
Xandr’s latest offering is targeting data providers and media buyers as they prepare for a cookie-free future. Mumbrella’s Zanda Wilson spoke with Xandr’s Erica Blakslee about the launch of the Xandr Curate platform, and chatted with Omnicom’s Adam Coulter about how it will simplify the media agency’s business.
A&T’s advanced advertising company Xandr has launched Xandr Curate, a new platform that offers curated first-party data sets from data owners like publishers and retailers, to media buyers.
Xandr curates packages of first-party assets for buyers, and its launch reflects the industry’s move towards a cookie-less future as contextual data becomes more important for media to reach consumers across platforms.
Xandr senior account director Erica Blakslee tells Mumbrella that the launch of Xandr Curate is about removing “layers of complexity” for media agencies and data providers, and allows them to “manage their activity more directly”.
