Year13 survey finds 43% of Gen Z audiences never engage with traditional print media

September 22, 2021 10:02

As Gen Z continues to be one of the hardest to reach generations, consuming content and media almost exclusively via their phones and laptops, it’s increasingly critical for brands to address how to engage with them.

Digital youth engagement platform, Year13 has recently completed a report ‘What Gen Z actually do online’ that showed 43% of Gen Z audiences never engage with traditional print media (magazines or newspapers.)

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

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