The Weekend Mumbo: How an underdog hopes to convince a whole country
The next six weeks will see scenes not witnessed in Australia for almost a quarter of a century, as opposing sides of a referendum passionately try to convince the population to vote their way.
The trigger this week was the official announcement of the date: the referendum for the Indigenous Voice to Parliament will be held on October 14.
And now the campaigning begins in earnest. But when one side is far behind the other – and still losing ground – convincing a majority of voters in a majority of states becomes an enormous marketing challenge.
The way to convince someone of something is to give concrete examples. For example tell about a community in Northern Queensland with truancy problems. Tell how with their insight they know why the govt program to solve it was a waste of money. Tell about how they met with their Voice rep who took their insights to Parliament. Dramatise it if you can. It’s essentially storytelling and it works.