Young boy ‘spreads the merry’ with lonely neighbour in Australia Post’s Christmas campaign by The Monkeys
A thoughtful boy notices his elderly and lonely neighbour, who lives across the road in the only house not adorned with lights, is missing out on the festive spirit in Australia Post’s Christmas campaign, created by The Monkeys.
The Monkeys said the campaign, called ‘Spread the Merry’, encourages Australians to be more thoughtful during the festive season, because nobody should feel left out. It airs this week, running across TV, radio, OOH and digital.
https://www.youtube.com/watch?v=cLGS5MFt0sc
Very, very pedestrian for The Monkeys. How many times can the lonely neighbor angle be used for Xmas? This has been done a thousand times and this adds nothing new to it in my opinion.
Aw come on Christmas Scrooge aka Anonymous. It’s an emotive and positive advert and if you’ve ever spent time visiting an Aged Care Facility you’d see how important small gestures like this can make an elderly person’s life light up.
We need more interaction like this add demonstrates.
Happy Christmas you miserable Grinch!
I agree! Sure, this ad isn’t reinventing Christmas, but it tells its story effectively enough.
Is the Monkeys Melbourne office still a thing? I hadn’t realised it still existed.
And yes, this is long and dreary
Nice to see a [edited under Mumbrella’s comment policy] for a change
Not new? So what?! Its got the feels… thumbs up from me 😀
Beautiful ?
Am I alone in seeing this flaccid ad is a shameless parody of “Home Alone”?
What are the Post marketers up to?
First it’s Australia Post’s “little Coles shop” with a collect-a-crappy dollar coin in your change, now it’s ripping off one of the most famous Christmas movies of all time. But then what do you expecting when you move the entire Coles marketing team into Aus Post?
Shame on the Monkeys for even hinting this an ordinal idea…
Have you even seen the film Home Alone? What parody? Because there’s a little boy in it? Or because it’s Christmas?
Long bow, mate. Get your cultural references right before slagging something off.
Bah humbug Kevin. Find your Christmas spirit.