2DayFM becomes 2GayFM

2gayfm logoSouthern Cross Austereo’s 2DayFM is to rebrand as 2GayFM this weekend to mark Sydney’s Mardi Gras.

The station said: “All on-air promotions, presenters and the stations’ website will be known as 2gay for the day.

“2DayFM are strong believers of marriage equality and the station hopes to make a difference in Australia, big or small.”


  1. Tbone
    28 Feb 13
    11:39 am

  2. Tacky brandwagoning….but its in support of a good cause – right?

  3. Greg
    28 Feb 13
    12:00 pm

  4. Ohhhhh, I’m sure Cory Bernardi will love this!

  5. Billy C
    28 Feb 13
    12:46 pm

  6. Maybe they could start by sending Sandilands to sensitivity training.

  7. Macca's is that you?
    28 Feb 13
    2:47 pm

  8. Too soon?
    Australia Day was a month ago guys.

  9. RK
    28 Feb 13
    2:48 pm

  10. Congrats to 2Day for launching the tactical re-brand. Was 104.bum considered too crass? 😉

  11. Terry Webb
    1 Mar 13
    8:20 am

  12. Great concept. Simple, yet powerful. Well done.

  13. Greg
    1 Mar 13
    10:43 am

  14. Nothing like a bit of tacky cheap tokenism for one weekend a year. I wonder if 2’GAY’ FM realise that gay people are gay all year and not just around Mardi Gras?

  15. Dave the gay art director
    1 Mar 13
    1:17 pm

  16. @ Dave – settle petal, its a nice gesture, a bit of fun and also supportive.

    I am sure they realise that gay people are gay all year, but its Mardi Gras so why not have a bit of fun.

    It also sends a message of support as I mentioned which is still needed as homophobia definitely still exists in Australia.

    Good on you 2Day, I mean 2Gay :)