A whale called Mr Splashy Pants
Here’s a great piece from Reddit’s Alexis Ohanian describing the birth of an internet meme.
In a rapid-fire presentation to TED, he explains how Greenpeace was forced to name one of the humpback whales they were tracking Mr Splashy Pants.
Tim Burrowes
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large. He returned to Mumbrella as Publisher in January 2025
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tks Tim – explained memes better than anything i’ve ever seen/read
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alexis is so dreamy.
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lose control – westpac and toyota have done this brilliantly
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