Sha Communications appointed comms agency of record for Salt Lab
Sha Communications has been announced as the comms agency for Salt Lab.
The announcement:
SHA Communications has been named the communications agency for Salt Lab, the community-fueled Australian wellness brand known for its high-performance topical magnesium products and regenerative ethos.
Founded in 2015 by qualified nutritionist and health coach Clementine Boshevski, Salt Lab was born from a deeply personal health journey and a mission to restore balance through clean, consciously formulated magnesium-based remedies. What began as a single bottle of magnesium oil has evolved into a best-selling range of topical wellness essentials, designed to support sleep, recovery, energy and whole-body vitality.
The brand has become a favourite among athletes, wellness seekers and sleep-deprived parents alike, with a loyal customer base driven by word-of-mouth, real results and an unwavering commitment to natural health.
SHA will lead earned media, brand collaborations and storytelling for Salt Lab as it enters its next chapter of growth, including the rollout of new product innovations and continued investment in impact-led initiatives.
“Salt Lab is so much more than a wellness brand, it’s a movement rooted in sustainability, education, and empowerment,” said SHA Communications founder and director, Sarah Humphries. “We’re thrilled to partner with Clementine and her team as they continue to scale with purpose, and champion a vision of wellbeing that nourishes people and the planet.”
Salt Lab’s recent milestones include its most successful year to date, achieved in the wake of a devastating warehouse fire in 2023. The brand’s community-powered “Build Us Back” campaign became a case study in resilience and brand loyalty, further cementing Salt Lab’s cult status within the wellness space.
Clementine and her husband, Adam, now live on a 300-acre farm, embodying the brand’s ethos of slow living, sustainability, and reconnecting with nature. Passionate about green living, the family is actively working towards transforming the property into a regenerative farm. The farm-to-skin story is set to feature prominently in future campaigns, aligning with Salt Lab’s ongoing support of soil health initiatives and its vision for a healthier, more balanced world.
Source: Sha Communications
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