Bec Brideson, owner and director of female-focused marketing company Hello I’m Venus argues brands need to work harder to deliver to multi-tasking women who use multiple screens as an extension of themselves.
Every day, screen-based technologies are becoming further intertwined with human behaviour, and it’s becoming increasingly apparent that one screen just isn’t enough these days.
In this cross-posting from The Conversation the University of Adelaide's Matthew Sorrell looks at how to predict future technology trends.
Although I’m a futurist, I have absolutely no idea what information and communications technology will look like in 50 years time.
I do know that some of it will be familiar because once we find a usable form, we tend to stick with it – glowing rectangles will probably remain popular. But I also know that we will see technology and applications which have not yet been imagined.
This technology space is growing in complexity and capability at a much, much faster rate than any other, and the implications for society are profound.
The decision to give comedy Bamboozled the top award at Tropfest on Sunday has sparked claims it is homophobic. In this cross-posting from The Conversation film lecturer Greg Dolgopolov explains why it matters.
It would have been hard to avoid the news that the best-picture award at Sunday’s Tropfest short-film festival in Sydney was given to filmmaker Matt Hardie for Bamboozled – and even harder to ignore the huge online response to the film’s perceived homophobia.
After recent pitches marketer Jason Stidworthy realised clients need to take a long hard look at how they act towards agencies.During a recent conversation with a good mate, he highlighted his frustrations with the real estate agency selling his house because the promotional material artwork was riddled with mistakes including the show-stopping incorrect suburb listing. Seriously, how could they!
After a post listing five trends to let go in 2014Hugh Stephens adds his own pet peeve to the list. On the subject of 2013 trends that really shouldn’t continue into 2014, I can’t help but raise apps. If I had a dollar for every time I heard “we’re thinking of developing an app…” I’d probably retire comfortably to a private island.
As everyone eyes move to what we can expect in 2014 Bernadine Brewer shares the five trends and buzzwords she hopes are left in 2013.It’s that time of year again. The time when suddenly our e-newsletters, our favourite blogs, our Twitter timelines fill with predictions of the future.
Although I’m not averse to speculation and even idle rumour (after all, it’s nice to have a little daydream about what we might work on next year), I’m going to let you in on a little secret. I loathe trends articles. As in cartoon-level steam-out-of-the-ears loathe.
So this year, I’m doing exactly the opposite. I’m calling it Reverse Trends, the stuff I dearly hope we’ll stop hearing come January. I’m talking about them one last time, so you don’t have to.
The claim people buy on price is a myth, and in the latest in a series about consumer psychology Ashton Bishop and Gary Wilkinson look at how retailers can make the most of this.
Consumers don’t make rational decisions based on price and marketers need to stop pretending they do.
There is a common refrain amongst marketers in some categories that consumers buy on price. What nonsense. Price by itself is meaningless, and please slap the next marketer who trots out that excuse for why they are losing in their category.
Amid the media storm around the public broadcaster Michelle Grattan, in this crosspost from the Conversation argues the ABC's critics are on a crusade. Mark Scott has come under fire for his decision to co-publish NSA leaked documents with The Guardian. AAP/Alan PorrittThe ABC and its managing director Mark Scott are caught in a perfect storm.
With a burgeoning number of review sites and astroturfing appearing online, Miki Clarke looks at how brands can make sure genuine reviewers get cut-through in search.
As children we’re told if we don’t have anything nice to say, don’t say anything at all. But in this social media world in which we now live, the opposite seems to apply.
We have witnessed exponential growth in search terms with review suffixes, not only in Australia but in the US and UK as well. This is not surprising in the land of electronics, travel accommodation and restaurants, but it is also happening for online dating sites and even dog food.
It has been a month since the News of the World phone hacking trial started in London and in this cross-posting from The Conversation UK director of undergraduate studies for journalism at Cardiff University John Jewell looks at what has come out so far. When Justice John Saunders opened what has been called the “trial of the century” he told the jury: “In a way, not only are the defendants on trial, but British justice is on trial.”
To say the defendants in the case are prominent in the world of journalism would be an understatement of gigantic proportions.
As more brands look to storytelling and content channels like blogs to get their messages across Lorraine Murphy says they should look to work with bloggers for the best results.
“Sponsorship” suggests whacking a logo on some content (be that an event, a TV show or a blog post) and that’s the extent of the relationship between the owner of the content and the brand in question.
The days of brands badging a logo and call-to-action on a blog post are gone. The space has moved on and successful content now calls for a co-creation approach with bloggers.
Amid the masses of journalism redundancies La Trobe University associate professor Lawrie Zion, looks at the question of what happens to those who take redundancy.
You’ve probably heard the news: the Australian media is experiencing the most serious contraction in its history.
Dear Chris,Our agency recently lost a client or two and I was given the difficult choice of taking a demotion or leaving the agency. I opted for the former but am struggling to adjust to my lesser position. Any tips on how to take the step down gracefully?
For the last year, we've been publishing a weekly tablet app. Mumbrella and Encore content director Tim Burrowes explains why today's will be the last.
The thing about failure is that people don’t usually like talking about it.
Indeed, I’m feeling somewhat rueful writing this.
But having shared the story of our journey with Encore so far, you’re entitled to hear about the bits that don’t work too.
With today's news the Mail Online is set to launch an Australian arm, Alex Hayes looks at what it means for the local media scene.
We could be about to see one of the most exciting periods for Australian journalism there has ever been. But, first, I have one question for you. How much is your house worth?
ABC’s Juliar slip
Rarely does the ABC get accused of right-wing bias, but Dr Mumbo can’t help but wonder about this story…
Probably a Freudian Slip, but worthy of an apology, no doubt…
Patricia & Bernard Galice
29 Jan 13
11:45 am
This is disgraceful! There are no other words to describe it. It is very offensive and the ABC must apologise to our PM Julia Gillard.
cuppa
29 Jan 13
12:36 pm
People on blogs and Twitter have been noticing and complaining about the ABC’s right wing bias for a number of years now. Follow the hashtag #TheirABC for example, plus check the tweets that are sent to the managing director @ABCMarkScott every day.
paul the freelance writer
29 Jan 13
1:23 pm
Bit sus – second one I’ve seen in a week. Someone is playing with photoshop or whatever it is they’re using these days.
Nope, recently they have been bias sadly. I went off at the New Years address, since when does the LOTO do one as well? Given equal air time, friends overseas thought it was a joke and we looked stupid. Would never happen in any other country and Rudd didn’t do it when he was in opposition, so someone at the ABC had to ask Mr Abbott to do it?
Worse, the ABC didn’t even have the courtesy to put Ms Gillard’s name first on the video, nor address her correctly as Prime Minister Gillard. http://www.youtube.com/watch?v=yrWXGEX3z6k “Abbott, Gillard deliver new year message “.
mumbrella
29 Jan 13
1:30 pm
Hi Paul,
We took that screenshot ourselves – no Photoshop.
Cheers,
Tim – Mumbrella
Bob Terrinson
29 Jan 13
1:32 pm
Settle down Patricia and Bernard. You’re actually calling what could be a simple typo “disgraceful!”? And “no other words to describe it”? It happens frequently amongst all media. I don’t see how this could be considered “very offensive”. Let’s not make a mountain out of a molehill.
Max
29 Jan 13
2:05 pm
Michael, a freudian slip is an error prompted by a repressed thought or desire. Are you implying that ABC News subconsciously and collectively think that our Prime Minister does not tell the truth. If so, and judging buy their treatment of her to date, I’d have to agree with you [although definitely not with them]..
Puzzled
29 Jan 13
2:17 pm
I’ve noticed that the ABC reports the polls showing the Coalition leading, but the two Morgan polls in November and December that showed the ALP leading were apparently not newsworthy enough. Can anyone from the ABC please elucidate?
Gweeds
29 Jan 13
3:13 pm
Imagine if something like that happened to Abbott. The lashings from News Ltd. against Gillard would have been horrendous
Jane of Perth
29 Jan 13
4:14 pm
Thankfully the Guardian is coming.
Otherwise this nation’s major media will be a great big Miners’ bottom wipe.
Artemistic
29 Jan 13
9:14 pm
Yes the lashings against our PM have been horrific by the media. I doubt the Juliar term would be a Freudian slip. It takes a liar to peddle a lie to help win elections.
There most definitely is NO right wing bias at the ABC. In fact the suggestion is laughable. What leftists see as right wing leanings is ABC Journos that are no longer able to shrug off the incompetences of this hung parliament without looking stupid themselves. If lefty viewers are feeling unloved they should tune into Q and A or the Drum for a nice left wing fix.
Wow Miles – so she is the ONLY politician to tell a lie. Ignoramus.
And reliable sources also tell me that there is no right-wing bias in the Murdoch press or on the AM talk stations. As a matter of fact management need to look at the pinko socialists writing their feature articles and filling their airwaves.
Bill McIntosh
31 Jan 13
5:18 pm
I get the impression the PM is a liar or not so, and the ABC is leftist or rightist.
All I can say is that Balley Hoo (My fathers expression for WWII officers of that name) must be a big bloke.
Jenny
1 Feb 13
11:51 am
Instead of arguing about who promised what re the Carbon Tax- take a look at the pictures of Beijing today! Would you want your children / grandchildren growing up in those conditions in Australia.
Mike
2 Feb 13
12:37 pm
Hilarious!
Or should that be: hiLIARious…..?
Jennifer Blanc
3 Feb 13
12:08 pm
Miles Sims – isn’t it time to take our responsibilities as members of a democracy seriously and check the facts? Gillard did not lie, and it’s time people stopped peddling this nonsense. She said plainly that she intended to put a price on carbon. The delivery date was advanced by the needs to deal with the priorities of her coalition partners. And to forestall the inevitable troll response of ‘minority/illegitimate government’, remember that for much of its national life, Australia has been governed by a coalition, not by a party that won office in its own right; and that many successful democracies operate in precisely that manner.
Storm in a tea cup. These days, alas, titles are thought of as pomposity and almost everyone talks about VIPs as if they were drinking buddies or casual acquaintances.
Remember Prime Minister Rudd as he tried his best to appear internationally important, by running around the globe and crashing photo ops with the president of the US and other republican leaders? He acted as if he himself were actually a president, ie “Head of State” and not simply the first among equals in a Westminster style government.
He had the audacity to say to the Australian press “It would be great if Obama visited Australia, especially if he brings Michelle and the kids” I would expect that President Obama, the first Lady and their children would have shown more dignity, but Rudd obviously thought it made him sound more important, you know, I know a great man, therefore I am a great man.
A typo? could be, but with journalism at the level it has sunk to today, perhaps it wasn’t.
Keith
16 Feb 13
5:16 pm
So Jennifer Blanc, you don’t consider “there will be no carbon tax under my government” to be a committment not to deliver a Carbon Tax?
Howard John
17 Feb 13
2:20 pm
Let’s just say it was a “non-core promise” and call it
quits.
Bec Brideson, owner and director of female-focused marketing company Hello I’m Venus argues brands need to work harder to deliver to multi-tasking women who use multiple screens as an extension of themselves.
Every day, screen-based technologies are becoming further intertwined with human behaviour, and it’s becoming increasingly apparent that one screen just isn’t enough these days.
In this cross-posting from The Conversation the University of Adelaide's Matthew Sorrell looks at how to predict future technology trends.
Although I’m a futurist, I have absolutely no idea what information and communications technology will look like in 50 years time.
I do know that some of it will be familiar because once we find a usable form, we tend to stick with it – glowing rectangles will probably remain popular. But I also know that we will see technology and applications which have not yet been imagined.
This technology space is growing in complexity and capability at a much, much faster rate than any other, and the implications for society are profound.
The decision to give comedy Bamboozled the top award at Tropfest on Sunday has sparked claims it is homophobic. In this cross-posting from The Conversation film lecturer Greg Dolgopolov explains why it matters.
It would have been hard to avoid the news that the best-picture award at Sunday’s Tropfest short-film festival in Sydney was given to filmmaker Matt Hardie for Bamboozled – and even harder to ignore the huge online response to the film’s perceived homophobia.
After recent pitches marketer Jason Stidworthy realised clients need to take a long hard look at how they act towards agencies.
During a recent conversation with a good mate, he highlighted his frustrations with the real estate agency selling his house because the promotional material artwork was riddled with mistakes including the show-stopping incorrect suburb listing. Seriously, how could they!
After a post listing five trends to let go in 2014 Hugh Stephens adds his own pet peeve to the list.
On the subject of 2013 trends that really shouldn’t continue into 2014, I can’t help but raise apps. If I had a dollar for every time I heard “we’re thinking of developing an app…” I’d probably retire comfortably to a private island.
As everyone eyes move to what we can expect in 2014 Bernadine Brewer shares the five trends and buzzwords she hopes are left in 2013.
It’s that time of year again. The time when suddenly our e-newsletters, our favourite blogs, our Twitter timelines fill with predictions of the future.
Although I’m not averse to speculation and even idle rumour (after all, it’s nice to have a little daydream about what we might work on next year), I’m going to let you in on a little secret. I loathe trends articles. As in cartoon-level steam-out-of-the-ears loathe.
So this year, I’m doing exactly the opposite. I’m calling it Reverse Trends, the stuff I dearly hope we’ll stop hearing come January. I’m talking about them one last time, so you don’t have to.
The claim people buy on price is a myth, and in the latest in a series about consumer psychology Ashton Bishop and Gary Wilkinson look at how retailers can make the most of this.
Consumers don’t make rational decisions based on price and marketers need to stop pretending they do.
There is a common refrain amongst marketers in some categories that consumers buy on price. What nonsense. Price by itself is meaningless, and please slap the next marketer who trots out that excuse for why they are losing in their category.
Amid the media storm around the public broadcaster Michelle Grattan, in this crosspost from the Conversation argues the ABC's critics are on a crusade.
With a burgeoning number of review sites and astroturfing appearing online, Miki Clarke looks at how brands can make sure genuine reviewers get cut-through in search.
As children we’re told if we don’t have anything nice to say, don’t say anything at all. But in this social media world in which we now live, the opposite seems to apply.
We have witnessed exponential growth in search terms with review suffixes, not only in Australia but in the US and UK as well. This is not surprising in the land of electronics, travel accommodation and restaurants, but it is also happening for online dating sites and even dog food.
It has been a month since the News of the World phone hacking trial started in London and in this cross-posting from The Conversation UK director of undergraduate studies for journalism at Cardiff University John Jewell looks at what has come out so far.
When Justice John Saunders opened what has been called the “trial of the century” he told the jury: “In a way, not only are the defendants on trial, but British justice is on trial.”
To say the defendants in the case are prominent in the world of journalism would be an understatement of gigantic proportions.
As more brands look to storytelling and content channels like blogs to get their messages across Lorraine Murphy says they should look to work with bloggers for the best results. “Sponsorship” suggests whacking a logo on some content (be that an event, a TV show or a blog post) and that’s the extent of the relationship between the owner of the content and the brand in question. The days of brands badging a logo and call-to-action on a blog post are gone. The space has moved on and successful content now calls for a co-creation approach with bloggers.
Amid the masses of journalism redundancies La Trobe University associate professor Lawrie Zion, looks at the question of what happens to those who take redundancy.
You’ve probably heard the news: the Australian media is experiencing the most serious contraction in its history.
Dear Chris,
Our agency recently lost a client or two and I was given the difficult choice of taking a demotion or leaving the agency. I opted for the former but am struggling to adjust to my lesser position. Any tips on how to take the step down gracefully?
For the last year, we've been publishing a weekly tablet app. Mumbrella and Encore content director Tim Burrowes explains why today's will be the last.
The thing about failure is that people don’t usually like talking about it.
Indeed, I’m feeling somewhat rueful writing this.
But having shared the story of our journey with Encore so far, you’re entitled to hear about the bits that don’t work too.
Latest Jobs
Comments
29 Jan 13
11:21 am
Probably a Freudian Slip, but worthy of an apology, no doubt…
29 Jan 13
11:45 am
This is disgraceful! There are no other words to describe it. It is very offensive and the ABC must apologise to our PM Julia Gillard.
29 Jan 13
12:36 pm
People on blogs and Twitter have been noticing and complaining about the ABC’s right wing bias for a number of years now. Follow the hashtag #TheirABC for example, plus check the tweets that are sent to the managing director @ABCMarkScott every day.
29 Jan 13
1:23 pm
Bit sus – second one I’ve seen in a week. Someone is playing with photoshop or whatever it is they’re using these days.
29 Jan 13
1:27 pm
Nope, recently they have been bias sadly. I went off at the New Years address, since when does the LOTO do one as well? Given equal air time, friends overseas thought it was a joke and we looked stupid. Would never happen in any other country and Rudd didn’t do it when he was in opposition, so someone at the ABC had to ask Mr Abbott to do it?
Worse, the ABC didn’t even have the courtesy to put Ms Gillard’s name first on the video, nor address her correctly as Prime Minister Gillard. http://www.youtube.com/watch?v=yrWXGEX3z6k “Abbott, Gillard deliver new year message “.
29 Jan 13
1:30 pm
Hi Paul,
We took that screenshot ourselves – no Photoshop.
Cheers,
Tim – Mumbrella
29 Jan 13
1:32 pm
Settle down Patricia and Bernard. You’re actually calling what could be a simple typo “disgraceful!”? And “no other words to describe it”? It happens frequently amongst all media. I don’t see how this could be considered “very offensive”. Let’s not make a mountain out of a molehill.
29 Jan 13
2:05 pm
Michael, a freudian slip is an error prompted by a repressed thought or desire. Are you implying that ABC News subconsciously and collectively think that our Prime Minister does not tell the truth. If so, and judging buy their treatment of her to date, I’d have to agree with you [although definitely not with them]..
29 Jan 13
2:17 pm
I’ve noticed that the ABC reports the polls showing the Coalition leading, but the two Morgan polls in November and December that showed the ALP leading were apparently not newsworthy enough. Can anyone from the ABC please elucidate?
29 Jan 13
3:13 pm
Imagine if something like that happened to Abbott. The lashings from News Ltd. against Gillard would have been horrendous
29 Jan 13
4:14 pm
Thankfully the Guardian is coming.
Otherwise this nation’s major media will be a great big Miners’ bottom wipe.
29 Jan 13
9:14 pm
Yes the lashings against our PM have been horrific by the media. I doubt the Juliar term would be a Freudian slip. It takes a liar to peddle a lie to help win elections.
30 Jan 13
2:23 pm
But It’s true… She Lied about the Carbon Tax.
30 Jan 13
11:24 pm
There most definitely is NO right wing bias at the ABC. In fact the suggestion is laughable. What leftists see as right wing leanings is ABC Journos that are no longer able to shrug off the incompetences of this hung parliament without looking stupid themselves. If lefty viewers are feeling unloved they should tune into Q and A or the Drum for a nice left wing fix.
31 Jan 13
8:30 am
This blog follows ABC bias issues:
http://www.abcgonetohell.net/
31 Jan 13
12:42 pm
Wow Miles – so she is the ONLY politician to tell a lie. Ignoramus.
And reliable sources also tell me that there is no right-wing bias in the Murdoch press or on the AM talk stations. As a matter of fact management need to look at the pinko socialists writing their feature articles and filling their airwaves.
31 Jan 13
5:18 pm
I get the impression the PM is a liar or not so, and the ABC is leftist or rightist.
All I can say is that Balley Hoo (My fathers expression for WWII officers of that name) must be a big bloke.
1 Feb 13
11:51 am
Instead of arguing about who promised what re the Carbon Tax- take a look at the pictures of Beijing today! Would you want your children / grandchildren growing up in those conditions in Australia.
2 Feb 13
12:37 pm
Hilarious!
Or should that be: hiLIARious…..?
3 Feb 13
12:08 pm
Miles Sims – isn’t it time to take our responsibilities as members of a democracy seriously and check the facts? Gillard did not lie, and it’s time people stopped peddling this nonsense. She said plainly that she intended to put a price on carbon. The delivery date was advanced by the needs to deal with the priorities of her coalition partners. And to forestall the inevitable troll response of ‘minority/illegitimate government’, remember that for much of its national life, Australia has been governed by a coalition, not by a party that won office in its own right; and that many successful democracies operate in precisely that manner.
4 Feb 13
3:28 pm
Storm in a tea cup. These days, alas, titles are thought of as pomposity and almost everyone talks about VIPs as if they were drinking buddies or casual acquaintances.
Remember Prime Minister Rudd as he tried his best to appear internationally important, by running around the globe and crashing photo ops with the president of the US and other republican leaders? He acted as if he himself were actually a president, ie “Head of State” and not simply the first among equals in a Westminster style government.
He had the audacity to say to the Australian press “It would be great if Obama visited Australia, especially if he brings Michelle and the kids” I would expect that President Obama, the first Lady and their children would have shown more dignity, but Rudd obviously thought it made him sound more important, you know, I know a great man, therefore I am a great man.
A typo? could be, but with journalism at the level it has sunk to today, perhaps it wasn’t.
16 Feb 13
5:16 pm
So Jennifer Blanc, you don’t consider “there will be no carbon tax under my government” to be a committment not to deliver a Carbon Tax?
17 Feb 13
2:20 pm
Let’s just say it was a “non-core promise” and call it
quits.