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Opinion | Features
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Media agency remuneration: It's the smaller nimbler agencies which will thrive
As huge changes blow through the Australian media agency landscape Nikki Retallick argues the smaller more collaborative companies will be the ones to thrive.
It’s a great time to be in the Australian ad industry. The winds of change are blowing. With the recent launch of Department212 and the success of earlier start-ups such as Bohemia, there’s some real momentum towards the rise of the independent, performance-based media agency.
The big agencies are starting to follow suit, having seen the ‘race to the bottom on price’ hit their bottom line. It’s all about delivering measurable value now and being able to move the dial on the clients’ business. -
Content marketing moves to centre stage
Last night ANZ launched one of Australia's biggest branded content plays to date. Mumbrella's Tim Burrowes was at the launch.
It took a few minutes too long last night for it to dawn on me why there was a jazz band in the corner of the room at ANZ's Melbourne conference suite. Blue Notes - gerrit?
And what last night's event did make clear is that the opportunities of that developing subset of branded content, brand journalism, are beginning to dawn on local brands. -
Answers for Adam: Is reality TV the way to tackle climate change?
Recently there was another report from the scientists of the IPCC (Intergovernmental Panel on Climate Change) telling us that climate change (what used to be called global warming) is upon us and there are real changes happening now (I bet I’ve lost several readers already!)
The scientists are urging us to heed their warning and change our behaviours, yet we ignoring them in droves. Even though information they are giving us is dire. -
The Tele's textbook example of how to run a winning newspaper campaign
The Daily Telegraph has delivered a great piece of old fashioned campaigning journalism, argues Mumbrella's Tim Burrowes
Back when I worked in newspapers, I was taught that if a newspaper is going to embark on a campaign, it has to pass three tests. -
Piracy: At least the Lannisters pay their debts
Following a series of special reports on piracy on Mumbrella this week Foxtel's Bruce Meagher explains why the company is airing Game of Thrones as it is.
Much has been made in the past few days of the fact that fans of Game of Thrones are unable to acquire the series through services other than Foxtel until after the final episode airs. Unfortunately, there has also been much misinformation about how Foxtel is making Game of Thrones available to the public. -
Why hard-to-win awards are good awards
This year's Mumbrella Awards are going to be tougher to enter than ever before. Which makes winning one worth even more. As the call for entries goes live, Tim Burrowes explains the changes for this year.
Please don't hate me.
I hear a common complaint about some industry awards, and I'm afraid it's mostly my fault. -
Encore Score: The newsreaders
With the battle for early evening eyeballs increasingly important for commercial TV networks Amanda Meade looks at the numbers to see if the most popular newsreaders are the most watched.
Despite dramatic changes to the media landscape in the past ten years, the traditional 6pm commercial news bulletin on free-to-air television remains a key building block in a network’s schedule - get it right and you can carry big audiences over to your primetime shows. Some bulletins have even expanded from 30 minutes to an hour in the main markets of Sydney and Melbourne.
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Answers for Adam: Should PR agencies and creative agencies be combined?
This week Adam Ferrier asks whether PR is starting to mean everything and nothing, and whether it is any different from traditional advertising.
I've been thinking about the PR industry lately and where PR fits in the broader communications landscape. I've thought about it a lot, and worked with most models from integration under one roof to partner agencies, and a few things in-between.
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Australia's class system of brands
After a rare business class flight, Mumbrella's Tim Burrowes argues that brands may miss opportunities when staff treat customers according to their perceived value.
So over the weekend, I finally got to make the metaphorical left turn getting onto a Qantas flight. And it was everything I could have wanted. -
Answering Adam: Agencies need ideas as their engine
This week in his Answers for Adam column Adam Ferrier asked whether agencies should imitate startups. Here Nic Hodges argues agencies need to focus on their ideas, but modernise processes.
In his column this week Adam Ferrier asks "would your agency be doing better work if it put data, behavioural sciences, and technology up on pedestal along with creativity? Or is a single-minded focus on creativity still the answer?".
Here's a secret - nobody at a startup is sitting around caring about acting more like an advertising agency.
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PR agencies will not exist in a decade
After Graham White's response to Joe Hildebrand's CommsCon speech generated some heated debate on the state of the PR industry, Rob Lowe argues 'PR agencies' are already dying out.
PR agencies will cease to exist in the next ten years. Is that shocking enough for you? Well it’s true. Too many PR agencies are outdated, the traditional media landscape is shrinking, and with increasing numbers of advertising, social media and even SEO agencies getting in on the action, we need to smarten up. -
Why you should pull an all-nighter to get to Cannes
With Cannes Young Lions entries closing on Friday former winner Iggy Rodriguez has the reasons why you should pull an all nighter to finish your entry.
Okay, sure it’s the last minute, but plenty of famous campaigns have been written right before a big meeting or on the night before a pitch. You’ve got a few days, so you’re laughing. -
Answers for Adam: Is creativity still the answer for ad agencies?
This week Adam Ferrier asks whether ad agencies should be embracing startup culture more, or continuing to focus single-mindedly on creativity.
“The thing I hate the most about advertising is that it attracts all the bright, creative and ambitious young people, leaving us mainly with the slow and self-obsessed to become our artists”. Banksy (apparently?!)
The above quote is around ten years old and I wonder if it’s still relevant. I’m getting the sense that the new breed of creative folk who want to make a buck are not entering advertising – but rather being seduced by the technology fuelled ‘start-up’ culture. For example is it cooler to attend the Cannes Lions or tweet about the latest gadget unveiled at SXSW? -
Making the Mumbrella Awards matter - what you can tell us
It’s nearly time for the call for entries for the 2014 Mumbrella Awards. But before we publish this year’s categories and criteria, Mumbrella’s content director Tim Burrowes invites you to have a say...
I can still remember in excruciating detail the night we lost. -
Is total re-branding the only means left to end Network Ten's torment?
While the Ten Network's ratings woes well documented Luke Devenish asks if their best way to turn it around is a brand overhaul. We all find it difficult to get out of bed of a morning, but spare a thought for the powers-that-be at Network Ten, who must surely be belting the snooze button on a daily basis. Their annus horribilis is now nudging half a decade thanks to a waking nightmare that is two pronged in its torment.
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ABC’s Juliar slip
Rarely does the ABC get accused of right-wing bias, but Dr Mumbo can’t help but wonder about this story…
(Hat-tip: @DigitalMediaBoy)
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Comments
29 Jan 13
11:21 am
Probably a Freudian Slip, but worthy of an apology, no doubt…
29 Jan 13
11:45 am
This is disgraceful! There are no other words to describe it. It is very offensive and the ABC must apologise to our PM Julia Gillard.
29 Jan 13
12:36 pm
People on blogs and Twitter have been noticing and complaining about the ABC’s right wing bias for a number of years now. Follow the hashtag #TheirABC for example, plus check the tweets that are sent to the managing director @ABCMarkScott every day.
29 Jan 13
1:23 pm
Bit sus – second one I’ve seen in a week. Someone is playing with photoshop or whatever it is they’re using these days.
29 Jan 13
1:27 pm
Nope, recently they have been bias sadly. I went off at the New Years address, since when does the LOTO do one as well? Given equal air time, friends overseas thought it was a joke and we looked stupid. Would never happen in any other country and Rudd didn’t do it when he was in opposition, so someone at the ABC had to ask Mr Abbott to do it?
Worse, the ABC didn’t even have the courtesy to put Ms Gillard’s name first on the video, nor address her correctly as Prime Minister Gillard. http://www.youtube.com/watch?v=yrWXGEX3z6k “Abbott, Gillard deliver new year message “.
29 Jan 13
1:30 pm
Hi Paul,
We took that screenshot ourselves – no Photoshop.
Cheers,
Tim – Mumbrella
29 Jan 13
1:32 pm
Settle down Patricia and Bernard. You’re actually calling what could be a simple typo “disgraceful!”? And “no other words to describe it”? It happens frequently amongst all media. I don’t see how this could be considered “very offensive”. Let’s not make a mountain out of a molehill.
29 Jan 13
2:05 pm
Michael, a freudian slip is an error prompted by a repressed thought or desire. Are you implying that ABC News subconsciously and collectively think that our Prime Minister does not tell the truth. If so, and judging buy their treatment of her to date, I’d have to agree with you [although definitely not with them]..
29 Jan 13
2:17 pm
I’ve noticed that the ABC reports the polls showing the Coalition leading, but the two Morgan polls in November and December that showed the ALP leading were apparently not newsworthy enough. Can anyone from the ABC please elucidate?
29 Jan 13
3:13 pm
Imagine if something like that happened to Abbott. The lashings from News Ltd. against Gillard would have been horrendous
29 Jan 13
4:14 pm
Thankfully the Guardian is coming.
Otherwise this nation’s major media will be a great big Miners’ bottom wipe.
29 Jan 13
9:14 pm
Yes the lashings against our PM have been horrific by the media. I doubt the Juliar term would be a Freudian slip. It takes a liar to peddle a lie to help win elections.
30 Jan 13
2:23 pm
But It’s true… She Lied about the Carbon Tax.
30 Jan 13
11:24 pm
There most definitely is NO right wing bias at the ABC. In fact the suggestion is laughable. What leftists see as right wing leanings is ABC Journos that are no longer able to shrug off the incompetences of this hung parliament without looking stupid themselves. If lefty viewers are feeling unloved they should tune into Q and A or the Drum for a nice left wing fix.
31 Jan 13
8:30 am
This blog follows ABC bias issues:
http://www.abcgonetohell.net/
31 Jan 13
12:42 pm
Wow Miles – so she is the ONLY politician to tell a lie. Ignoramus.
And reliable sources also tell me that there is no right-wing bias in the Murdoch press or on the AM talk stations. As a matter of fact management need to look at the pinko socialists writing their feature articles and filling their airwaves.
31 Jan 13
5:18 pm
I get the impression the PM is a liar or not so, and the ABC is leftist or rightist.
All I can say is that Balley Hoo (My fathers expression for WWII officers of that name) must be a big bloke.
1 Feb 13
11:51 am
Instead of arguing about who promised what re the Carbon Tax- take a look at the pictures of Beijing today! Would you want your children / grandchildren growing up in those conditions in Australia.
2 Feb 13
12:37 pm
Hilarious!
Or should that be: hiLIARious…..?
3 Feb 13
12:08 pm
Miles Sims – isn’t it time to take our responsibilities as members of a democracy seriously and check the facts? Gillard did not lie, and it’s time people stopped peddling this nonsense. She said plainly that she intended to put a price on carbon. The delivery date was advanced by the needs to deal with the priorities of her coalition partners. And to forestall the inevitable troll response of ‘minority/illegitimate government’, remember that for much of its national life, Australia has been governed by a coalition, not by a party that won office in its own right; and that many successful democracies operate in precisely that manner.
4 Feb 13
3:28 pm
Storm in a tea cup. These days, alas, titles are thought of as pomposity and almost everyone talks about VIPs as if they were drinking buddies or casual acquaintances.
Remember Prime Minister Rudd as he tried his best to appear internationally important, by running around the globe and crashing photo ops with the president of the US and other republican leaders? He acted as if he himself were actually a president, ie “Head of State” and not simply the first among equals in a Westminster style government.
He had the audacity to say to the Australian press “It would be great if Obama visited Australia, especially if he brings Michelle and the kids” I would expect that President Obama, the first Lady and their children would have shown more dignity, but Rudd obviously thought it made him sound more important, you know, I know a great man, therefore I am a great man.
A typo? could be, but with journalism at the level it has sunk to today, perhaps it wasn’t.
16 Feb 13
5:16 pm
So Jennifer Blanc, you don’t consider “there will be no carbon tax under my government” to be a committment not to deliver a Carbon Tax?
17 Feb 13
2:20 pm
Let’s just say it was a “non-core promise” and call it
quits.