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Opinion | Features
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Marketers are the ones whose reputations are most at risk if they are complicit in scam advertising
With questions being raised over the integrity of some awards entries in recent weeks, former creative director Darren Woolley says scam can be as damaging for marketers as the agencies involved.
Scam awards entries have come to industry attention again, following the most recent Cannes Lions Awards. In the process, several high profile advertisers have been associated with their agencies’ entries. But what are the implications for the advertiser?
It is a standard response that advertisers are not really interested in creative awards. But the fact is that marketers are human and those that have healthy and close working relationships with their agencies actually enjoy seeing them being recognised, especially for work they may have created together. -
Terry Savage defends debated Cannes Lions entries saying 'Super Bowl ads run once'
In a Q&A conducted by email, Terry Savage, chairman of the Cannes Lions Festival of Creativity, defends the integrity of the competition and answers questions around scam ads following an investigation by Mumbrella into a series of ads from Australia entered into the Press category which ran just once in regional media.
What is your definition of scam?
"We require the work to have been approved by the client and to have used paid Media in the execution, if there is a query we get validation via the agency the client and the Media schedule that the work has run and complied within our entry rules. In the case of self promotion and NGO that is not the case." -
Australian Women's Weekly editor on how its latest cover has changed industry attitudes
The cover of the July edition of the Australian Women's Weekly features the image of ultra-marathon bushfire survivor Turia Pitt, a move which surprised many in an industry driven by image. Editor-in-chief Helen McCabe spoke to Miranda Ward about how the cover came about, and its effect not only on the public, but also the beauty and fashion industries as we.
The July cover of the Australian's Women's Weekly has done more to market "what the heart and soul of the magazine is" than anything else the magazine's editor-in-chief Helen McCabe has done in her five years at the helm.
Speaking to Mumbrella about the July edition which featured Turia Pitt, a survivor of the bushfire that swept through an ultra-marathon in Western Australia's Kimberly region in September 2011, McCabe said the cover is "a really strong signal to market that this magazine is committed to Australian women, quality stories, independent journalism, long-form story telling and quality writing. -
If you don't want to enter real work into awards, then fuck off and be an artist
In this guest post, awards jury veteran Matt Batten, a former ECD of Wunderman Australia, argues that the practice of scam advertising - raised by Mumbrella in recent days - hurts the whole industry.
Reading from 10,553 miles away – that's 16,983km in the metric – I'd like to commend you on your dogged determination to find answers to the burning questions surrounding some of Australia's most intriguing Cannes Lions winners this year.
Some say that this is the way of the world (at least our small part in it) and that creativity should be let free upon the award shows regardless of whether or not it was a legitimate response to a brief or a proactive project to help solve a genuine business problem for a real client – or a made-up ad for a brand that had no idea of its existence. -
Does culture really eat strategy for breakfast?
Good startups often point to their culture as a driver of their success, but Eaon Pritchard asks whether that culture can be derived without a clear strategy?
Culture, in an organisational sense, is usually interpreted as the collective behaviours, attitudes and beliefs that — when mixed together — create a particular set of norms within said organisation.
Obviously there can be ‘good’ culture and ‘bad’ culture. -
Five things Wicked Campers needs to do online right now
Wicked Campers has been in the midst of a media controversy over the last few days. Sebastian Vasta takes a look at how the brand could better manage the online and media crisis.
The latest cry to end Wicked Campers’ misogynist toilet humour is certainly not the first time the budget backpacker van company has been in trouble.
But it’s certainly the loudest the online outrage has ever been. -
Cut here: Reshaping the ABC
After the ABC unveiled its first round of cuts after having its funding cut in the last budget Ben Goldsmith of the Queensland University of Technology looks at how it might look in the future, in this cross-posting from The Conversation.
Monday’s announcement that the ABC will make 80 positions redundant is just the latest move in an enforced process of change to the public service broadcaster. It has a long way yet to run.
The announcement finally put the lie to Tony Abbott’s election eve pledge, live on national television, that there would be “no cuts to the ABC or SBS”. In concert with other recent announcements, it seems clear that public broadcasting – and in particular the ABC – is squarely in the government’s sights. -
Lost dog - can you help us find him?
Adland is an industry that likes to give back. Today, we're asking you to help us find this dog.
You can find out more about Windblown Dog's history below: -
The future of Facebook is forensic
Marketers should stop using Facebook as a mass reach tool and start thinking about conversions not conversations argues Jack Smyth. Forget conversations – the future of Facebook is forensic By now you’re probably sick of the same articles recycling the same Facebook statistics. Over 12 million Australian users, spending on average 8.5 hours every week and so on. We all know Facebook offers massive reach. -
Two stats about Netflix that should scare Foxtel and Quickflix
With US streaming site Netflix poised to enter the Australian market next year Andrianes Pinantoan from Pocketbook crunched some numbers to see try and ascertain what the local pay-TV market already looks like now.
Netflix is set to enter the Australian market, but that doesn’t stop a few enterprising Australians from accessing it now. Actually, it’s more than a few. -
Family Feud's return confirms the state of game shows in Australia
In this cross-posting from The Conversation Matthew Wade argues the return of Family Feud shows Australia's TV networks are not interested in testing their audiences intellectually.
Family Feud returns to our television screens tonight as part of Ten’s desperate scramble to remain a viable entity, and is scheduled to compete with Seven and Nine’s main news bulletins at 6pm.
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An open letter to the staff of DDB Sydney and Saatchi & Saatchi Sydney
In this open letter, Mumbrella's Tim Burrowes reaches out to the many excellent staff working at the award-winning agencies DDB and Saatchi & Saatchi.
So last week, you may have noticed we gave some coverage to your Press Lions-winning work on behalf of McDonald’s and Panasonic. Congratulations again.
Some of you even got a namecheck in the credits.
I’m talking to you, -
You want fries with that? Creative careers are still out there, for now
Young people from poorer backgrounds looking to get into careers in creative industries could be amongst the most hard-hit by the government's new 'earn or learn' social security policies argues Ruth Bridgstock, senior lecturer at Queensland University of Technology in a cross-posting from The Conversation.
The old jokes about creative arts and humanities graduates serving at the local fast food outlet are hard to put to rest – they speak to long-held concerns around the value of creative degrees, and to worries that students of creative arts programs aren’t employable when they graduate. -
25 things that have changed about journalism during my quarter century as a hack
Mumbrella's Tim Burrowes began his media career 25 years ago today. He reflects on the changes journalism has seen during that time.
A quarter of a century ago, I was feeling pretty nervous.
A shy 18-year-old, who tended to blush if somebody spoke to me, I'd somehow mumbled my way into my first job in newspapers.
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Content pollution: Is your brand guilty?
Content marketing only works for brands that aim to do more than pollute people's social media feeds, argues Bite Sydney's Karen Coleman.
Content isn’t anything new – it has always been the bedrock of a good communications in some form. And despite the current industry hype, content marketing isn’t new either. Brands are waking up to the need to engage with their consumers via relevant, targeted content marketing but unfortunately, the digital media explosion has contaminated some brands’ view of content.
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ABC’s Juliar slip
Rarely does the ABC get accused of right-wing bias, but Dr Mumbo can’t help but wonder about this story…
(Hat-tip: @DigitalMediaBoy)
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Comments
29 Jan 13
11:21 am
Probably a Freudian Slip, but worthy of an apology, no doubt…
29 Jan 13
11:45 am
This is disgraceful! There are no other words to describe it. It is very offensive and the ABC must apologise to our PM Julia Gillard.
29 Jan 13
12:36 pm
People on blogs and Twitter have been noticing and complaining about the ABC’s right wing bias for a number of years now. Follow the hashtag #TheirABC for example, plus check the tweets that are sent to the managing director @ABCMarkScott every day.
29 Jan 13
1:23 pm
Bit sus – second one I’ve seen in a week. Someone is playing with photoshop or whatever it is they’re using these days.
29 Jan 13
1:27 pm
Nope, recently they have been bias sadly. I went off at the New Years address, since when does the LOTO do one as well? Given equal air time, friends overseas thought it was a joke and we looked stupid. Would never happen in any other country and Rudd didn’t do it when he was in opposition, so someone at the ABC had to ask Mr Abbott to do it?
Worse, the ABC didn’t even have the courtesy to put Ms Gillard’s name first on the video, nor address her correctly as Prime Minister Gillard. http://www.youtube.com/watch?v=yrWXGEX3z6k “Abbott, Gillard deliver new year message “.
29 Jan 13
1:30 pm
Hi Paul,
We took that screenshot ourselves – no Photoshop.
Cheers,
Tim – Mumbrella
29 Jan 13
1:32 pm
Settle down Patricia and Bernard. You’re actually calling what could be a simple typo “disgraceful!”? And “no other words to describe it”? It happens frequently amongst all media. I don’t see how this could be considered “very offensive”. Let’s not make a mountain out of a molehill.
29 Jan 13
2:05 pm
Michael, a freudian slip is an error prompted by a repressed thought or desire. Are you implying that ABC News subconsciously and collectively think that our Prime Minister does not tell the truth. If so, and judging buy their treatment of her to date, I’d have to agree with you [although definitely not with them]..
29 Jan 13
2:17 pm
I’ve noticed that the ABC reports the polls showing the Coalition leading, but the two Morgan polls in November and December that showed the ALP leading were apparently not newsworthy enough. Can anyone from the ABC please elucidate?
29 Jan 13
3:13 pm
Imagine if something like that happened to Abbott. The lashings from News Ltd. against Gillard would have been horrendous
29 Jan 13
4:14 pm
Thankfully the Guardian is coming.
Otherwise this nation’s major media will be a great big Miners’ bottom wipe.
29 Jan 13
9:14 pm
Yes the lashings against our PM have been horrific by the media. I doubt the Juliar term would be a Freudian slip. It takes a liar to peddle a lie to help win elections.
30 Jan 13
2:23 pm
But It’s true… She Lied about the Carbon Tax.
30 Jan 13
11:24 pm
There most definitely is NO right wing bias at the ABC. In fact the suggestion is laughable. What leftists see as right wing leanings is ABC Journos that are no longer able to shrug off the incompetences of this hung parliament without looking stupid themselves. If lefty viewers are feeling unloved they should tune into Q and A or the Drum for a nice left wing fix.
31 Jan 13
8:30 am
This blog follows ABC bias issues:
http://www.abcgonetohell.net/
31 Jan 13
12:42 pm
Wow Miles – so she is the ONLY politician to tell a lie. Ignoramus.
And reliable sources also tell me that there is no right-wing bias in the Murdoch press or on the AM talk stations. As a matter of fact management need to look at the pinko socialists writing their feature articles and filling their airwaves.
31 Jan 13
5:18 pm
I get the impression the PM is a liar or not so, and the ABC is leftist or rightist.
All I can say is that Balley Hoo (My fathers expression for WWII officers of that name) must be a big bloke.
1 Feb 13
11:51 am
Instead of arguing about who promised what re the Carbon Tax- take a look at the pictures of Beijing today! Would you want your children / grandchildren growing up in those conditions in Australia.
2 Feb 13
12:37 pm
Hilarious!
Or should that be: hiLIARious…..?
3 Feb 13
12:08 pm
Miles Sims – isn’t it time to take our responsibilities as members of a democracy seriously and check the facts? Gillard did not lie, and it’s time people stopped peddling this nonsense. She said plainly that she intended to put a price on carbon. The delivery date was advanced by the needs to deal with the priorities of her coalition partners. And to forestall the inevitable troll response of ‘minority/illegitimate government’, remember that for much of its national life, Australia has been governed by a coalition, not by a party that won office in its own right; and that many successful democracies operate in precisely that manner.
4 Feb 13
3:28 pm
Storm in a tea cup. These days, alas, titles are thought of as pomposity and almost everyone talks about VIPs as if they were drinking buddies or casual acquaintances.
Remember Prime Minister Rudd as he tried his best to appear internationally important, by running around the globe and crashing photo ops with the president of the US and other republican leaders? He acted as if he himself were actually a president, ie “Head of State” and not simply the first among equals in a Westminster style government.
He had the audacity to say to the Australian press “It would be great if Obama visited Australia, especially if he brings Michelle and the kids” I would expect that President Obama, the first Lady and their children would have shown more dignity, but Rudd obviously thought it made him sound more important, you know, I know a great man, therefore I am a great man.
A typo? could be, but with journalism at the level it has sunk to today, perhaps it wasn’t.
16 Feb 13
5:16 pm
So Jennifer Blanc, you don’t consider “there will be no carbon tax under my government” to be a committment not to deliver a Carbon Tax?
17 Feb 13
2:20 pm
Let’s just say it was a “non-core promise” and call it
quits.