ACP to rebrand as Bauer Media

ACP Magazines, a brand that has existed in Australia since the 1950s, is to be renamed Bauer Media.

The name change follows the acquisition of the publisher by Germany’s Bauer in early September.

ACP was known as Australian Consolidated Press until rebranding to ACP Magazines in 2000.

“I don’t think it’s sad to see the ACP brand disappear,” said Deborah Thomas, the company’s director of media, public affairs and brand development. “Most people know us by our consumer brands such as Women’s Weekly, Cleo or Cosmo, not our trade brand. And the Bauer deal is such a positive move for us. The mood in the company very buoyant.”

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.