AFL final scores Friday ratings win for Seven

Hawthorn’s victory over Collingwood in the AFL finals last night helped Seven to its biggest ratings share win of the week.

Though not shown on free-to-air TV in Sydney and Brisbane, big ratings in footy-mad Melbourne (604,000), and a decent following in Adelaide (196,000) and Perth (181,000) saw the match rate with 981,000 on Seven.

Though Friday night was won by Nine News – the only show to be watched by more than 1m people – the game won in every key advertising demographic.

Pre-match and post-match coverage rated with 597,000 and 584,000, respectively.

Nine’s coverage of the Rugby League quarter finals, which aired only in Sydney and Brisbane, rated with 856,000.

Seven claimed 26.1% audience share – ahead of Nine’s 21.4% and ABC1’s 9.9% according to preliminary data from OzTam.

Ten sunk to its lowest share of the week, with just 8.4%. Its highest share of the week was 10.6% on Thursday, when it’s most watched non-news show was a repeat of Modern Family.

Sunday to Friday, Seven won every night bar one – Sunday, which Nine won thanks largely to the debut of new family drama House Husbands.


  1. Johnson
    8 Sep 12
    6:13 pm

  2. The AFL qualifying final between Hawthorn and Collingwood was shown in Sydney and Brisbane on 7mate, and attracted 40,000 in Sydney and 45,000 in Brisbane. Conversely, the NRL qualifying final was watched by 43,000 on GEM in Melbourne, Adelaide and Perth.

  3. Ryan
    9 Sep 12
    5:25 pm

  4. 417,000 people also watched on Foxtel’s Fox Footy dedicated AFL channel.

  5. Me
    10 Sep 12
    8:43 am

  6. Not one person watches the NRL, its a dead game and needs to be killed off.

    AFL home games during April get more than a NFL final..

  7. AFL
    10 Sep 12
    9:26 am

  8. Agreed with the comment above.
    The MCG will pull 90k + on a normal day for the AFL, that is more than a NRL final.

    The game is dead for adverting and in general. bogans play and watch it i guess..

  9. Shamma
    10 Sep 12
    9:34 am

  10. “The MCG will pull 90k + on a normal day for the AFL, that is more than a NRL final.”

    Surely you jest. Maybe 2 games a year outside of the Grand FInal pull that. Even the Collingwood v Hawks game did 85k.

    However, I agree that NRL is a bogans game.

  11. Jon
    10 Sep 12
    10:53 am

  12. I totally agree and can’t see how any revenue via the NFL is produced, seeing as the game is a total failure. Maybe the game needs to be scarped of pushed out to another low grade channel. the AFL trumps ever time and will always to so.

  13. Ben
    10 Sep 12
    11:11 am

  14. I think you’ll find when the regional figures are added, the NRL ratings will be equal to, if not higher than the AFL’s.

  15. Giv
    10 Sep 12
    12:18 pm

  16. @ Ben

    I actually run the rating and you’re incorrect. Its actually very shameful, the ratings that is. NRL is actually dying and the viewers are no where to be seen..

    AFL does actually trump. sorry Shamma but you’re also wrong, most home games get between 70-90k.. NRL would straggle to pull those numbers across all matches in one month.

  17. Shamma
    10 Sep 12
    1:23 pm

  18. Giv – are you talking about attendance or viewing?

    Given 75% of games are played in stadiums with under 50k ppl (Etihad, Footy Park, Subiaco, SCG) I think you might be wrong. The MCG games do 80k+ for 3 games. Carlton/Richmond rnd 1, Pies V Dons Anzac Day and maybe a Hawks V Pies if both teams are top 4. Add to this Qualifying finals and the GF.

  19. rob
    10 Sep 12
    1:26 pm

  20. Crowds below 6000 at the expansion team games, plus Port Power’s ‘sold’ games to Darwin.

    Average crowds per game well down right across the table this year – only camouflaged by the extra match per week.

    Check the average crowds per club – you’ll get your answer then.
    AFL a better game, but run by a couple of arrogant men who think they know better than everybody else.

  21. Giv
    10 Sep 12
    2:21 pm

  22. Rob = false. AFL pulls more numbers then another sport in the country.

    Run by legends.

  23. Giv
    10 Sep 12
    2:22 pm

  24. @Shamma both.

  25. Alex
    10 Sep 12
    2:38 pm

  26. It’s funny. It used to be NRL fans who felt threatened by the AFL, now from the look of these comments that trend is reversing. Sure the NRL has smaller TV viewership, and so it should, it’s a game that is essentially played in two states, but then again it’s not that far behind.

  27. Ruttiger Stone
    10 Sep 12
    2:41 pm

  28. Clearly this article was only read by Victorians … and Giv makes up the majority of statistics to reinforce comments.

  29. Shamma
    10 Sep 12
    2:49 pm

  30. Then your numbers are out Giv

  31. Ben
    10 Sep 12
    2:51 pm

  32. Thank you Giv for correcting me. Perhaps, as you “run the rating” you could provide the regional figures.

    No doubt you’re also aware of the record breaking State of Origin ratings for this year? 4 million+ I believe. You’re also aware that 61 out of the top 100 most watched programs on subs TV are rugby league games, including 8 out of the top 10. Yeah, I’m just telling you things you already know.

    And the lazy 1$ billion Channel 9 and Fox just dropped on the game……..

  33. Think Again
    10 Sep 12
    4:39 pm

  34. You may want to read the actual figures for the 2011 season (2012 data not yet released).
    NRL overtook AFL in overall TV viewing figures for the first time (128m to 113m):
    Of the 100 most watched programs on Foxtel last year, 68 of them were NRL and only 12 were AFL.
    AFL has higher crowd attendance though because it is a better game to watch live and the fans are (arguably) more passionate supporters.

  35. Giv
    10 Sep 12
    4:42 pm

  36. NRL = Dead

    AFL = Thriving

  37. DM
    10 Sep 12
    4:44 pm

  38. Some very uneducated comments on here

    2011 Cumulative TV Audiences:
    AFL – 113,616,191
    NRL – 113,572,436

    Research next time might help.

  39. Dan
    11 Sep 12
    8:25 am

  40. Nah, wrong.