Air New Zealand rebrands ‘the airline of Middle-earth’ in new hobbit-themed safety video

Lord of the Rings character Gollum leads the way

Air New Zealand has launched a Hobbit themed in-flight safety video as part of its branding as the airline of Middle-earth middle earth theme.

It comes after the airline partnered with Tourism New Zealand earlier this year ahead of the new Academy Award winning Peter Jackson directed film, The Hobbit: An Unexpected Journey.

The four minute flight of fantasy was created in conjunction with Jackson’s special effect company Weta Workshop. It features an appearance from Jackson himself as well as wizards, orcs, elves and a digital Gollum pointing out the safety hazards.

Passengers also have the chance to win a trip to ‘middle earth’ where the film was shot by spotting a secret code within the video.

The kiwi airline is known for its engaging safety videos, with previous ones including Air NZ staff wearing nothing but body paint, NZ’s Rugby Union team the All Blacks, and it most recent, USA fitness guru Richard Simmons, clocking over 2.6 million hits on YouTube.

The safety video will be rolled out across all flights from today.


  1. Mr T
    1 Nov 12
    1:03 pm

  2. Business premier get to choose their own seat back position!


  3. derrick
    1 Nov 12
    1:08 pm

  4. that pretty awesome – a big undertaking well pulled off.

  5. Will
    1 Nov 12
    2:07 pm

  6. Brilliant

  7. Kev
    1 Nov 12
    3:04 pm

  8. very cheesy………but I still enjoyed it haha.

  9. Bro
    1 Nov 12
    3:05 pm

  10. Any chance of subtitles?

  11. Adman
    1 Nov 12
    3:28 pm

  12. Choice Bro. Choice azzz.

  13. Ashley
    1 Nov 12
    3:45 pm

  14. Best in-flight safety video ever. I actually watched it all and it explained more than I knew. Well done!

  15. LW
    1 Nov 12
    4:03 pm

  16. Surely it should be Muddle Earth, aye!