Announcing the Mumbrella Digital School

Mumbrella digital school logo

Update: The initial six week course has now sold out. Dates early next year will be announced shortly. There are a small number of places left for individual modules – see the booking page for remaining spaces.

Mumbrella is to launch a series of training classes for those in the industry looking for a crash course in the basics of digital marketing.

The first Mumbrella Digital School is being run as a six week course at Mumbrella House in Sydney from 6pm to 7.30pm on Monday nights from November 5 to December 10.

The digital development series is aimed at sales people from a non-digital background looking to increase their knowledge of how to do business in the sector, marketers looking to broaden their skills, media agency staff looking to increase their digital knowledge or digital job seekers.

The course has been developed in conjunction with Digital Chameleon and will be presented by Patty Keegan who was the founding general manager of Australia’s Interactive Advertising Bureau, was a director of Carat Interactive and also a VP of Carat USA.

Over six weeks, the course will cover:

  • The basics of digital display advertising;
  • Mobile marketing;
  • Social media;
  • Search advertising;
  • Big data;
  • Content marketing.

The first course is limited to just 20 places, priced at $799 for the full six weeks and on sale on a first come, first served basis. Companies may buy a single course and send different individuals to different modules.

There will also be a limited number of tickets available for individual classes priced at $149 each.

Each module of the course is backed with online learning materials.

Details of the course and online booking is available on this page.


  1. Maude
    11 Oct 12
    1:26 pm

  2. MUMBRELLA digital school –

    Im desperate for online courses, Studying Masters in Marketing in Brisbane but with no online courses.

    Will you be offering another course externally?

  3. Laura
    11 Oct 12
    1:57 pm

  4. Any chance of bringing this to Melbourne soon? Thanks

  5. Alice
    11 Oct 12
    1:59 pm

  6. It would be great to be able to do this course remotely … or over a couple of days, for those of us interstate! Great idea.

  7. Xingsta
    11 Oct 12
    2:10 pm

  8. Any chance of this being an online course externally as I am interstate

  9. Tracey
    11 Oct 12
    2:16 pm

  10. Would love to see this either in Brisbane as an intense two day on a weekend…or as an online external course..

  11. Sim1
    11 Oct 12
    2:21 pm

  12. Be great to have this live-streamed for a fee for us interstaters – we’d love to hear it!

  13. Barry Smyth
    11 Oct 12
    2:25 pm

  14. @Maude Check out they have an an event on in Brisbane Oct 30/31. its online marketing for travel but very focused on email, mobile, social & search.

  15. Doug Bell
    11 Oct 12
    2:28 pm

  16. Another vote for running it in Melbourne. Why is Mumbrella so Sydney-centric?

  17. mumbrella
    11 Oct 12
    2:59 pm

  18. Thanks for the feedback. We’d certainly be keen to run a similar thing in Melbourne, Brisbane or anywhere else that there’s sufficient demand. And on the back of the questions here, I’m happy for us to go back to discuss with Digital Chameleon about how to tailor their distance learning packages for Mumbrella’s audience, perhaps with some live webinars or video streams from Mumbrella House.

    And Doug, the “Sydney-centric” thing is, in my view, something of a lazy criticism.

    We have to be headquartered somewhere, which happens to be Sydney, and we have to do our first event somewhere so it makes sense to do it in our own office. You may recall that a few weeks ago we became the only one of the big three trade titles to have a permanent Melbourne editor in the city in Robin Hicks. That, hopefully, is a sign that we are serious about serving our Melbourne audience better. We’re currently in the process of organising another type of event for Melbourne in January.

    I’d certainly be keen to also do so with Mumbrella Digital School if there is a market demand for it.

    I stand open to be corrected, but I don’t recognise your name from supporting any of the events we have run in Melbourne so far, such as our Mumbrella Question Times and film nights.


    Tim – Mumbrella

  19. Sim1
    11 Oct 12
    3:04 pm

  20. Sounds great Tim, do keep us all informed should this become something we can sign up to for webinar or live streaming. Sim

  21. Vanessa
    11 Oct 12
    3:11 pm

  22. I’d love to attend something in Melbourne too! (Or online) Would love to be kept in the loop about what you’re planning for January. Thanks :)

  23. Rebecca Elliott
    11 Oct 12
    5:07 pm

  24. Another very keen Melburnian for this course!

  25. Tony Laurent
    11 Oct 12
    8:18 pm

  26. Absolutely great idea, online please, what about us poor regionals.

  27. mumbrella
    12 Oct 12
    9:30 am

  28. Just a heads-up that this is nearly sold out – I suspect the last few places will go today.

    If you don’t manage to get on this one, we’ll look to run it again in Sydney early next year, and are meeting with Digital Chameleon in the next few days to talk about Melbourne and elsewhere.


    Tim – Mumbrella

  29. Kate
    12 Oct 12
    10:04 am

  30. This sounds very interesting and it sounds like you are thinking of running distance and /or a Melbourne course. If so, could you please let me know if you do run a course in Melbourne? I would certainly enrol and I think a number of my colleagues are interested too. I’m also interested in WordPress basics – not sure if that might be worth considering as another module?

  31. Sue Manger
    12 Oct 12
    12:22 pm

  32. You would have perfected the course by the time you get your sights on teaching us in Brisbane -and I might have finished my Book in which I want to integrate and sell via digital media. With thanks for all your work on this newsletter.