-
Opinion
How to debunk media myths
In this post, UWS’s Ullrich Ecker, John Cook and Stephen Lewandowsky argue that cognitive science can help PRs form strategies in managing media misreporting.
A growing cohort of commentators has bemoaned the descent of contemporary political “debate” into a largely fact-free zone.
How about simply focusing on what consumers want?
In this guest post, Peter Mountford argues that brands should think more about what is really going on for consumers
Who here is hoping their favourite brand of toilet paper is going to be organizing a flash mob on their way home from work today?
What the Optus web copyright victory means
In this analysis first published on The Conversation, RMIT’s Marita Shelly examines the implications of Telstra’s defeat over the online rights to the AFL broadcast deal
This week’s Federal Court ruling that Optus customers are able to view sporting matches minutes after they are streamed live without breaching copyright is a landmark decision that alters our understanding of copyright law, and has significant implications for the AFL’s broadcasting rights deal.
Does Gina Rinehart’s bite of a chunk of Fairfax make her an oligarch?
In an article that first appeared in The Conversation, Mark Rolfe wonders whether the mining magnate’s move could turn Fairfax into something resembling America’s Fox network.Australia’s richest person Gina Rinehart has moved to increase her stake in Fairfax Media, owner of The Age, Sydney Morning Herald and a number of radio stations. Rinehart has already shown her desire to play a role in public life, campaigning against former Prime Minister Kevin Rudd’s aborted mining tax. She has also demonstrated a willingness to make media investments to ensure her pro-business worldview is promulgated.
What does this latest move by Rinehart mean?
Gillard's Australia Day crisis
PM Julia Gillard’s media adviser Tony Hodges has been forced to resign over the Australia Day tent embassy debacle.
It came after it emerged he had revealed opposition leader Tony Abbott’s whereabouts, leading to both politicians being rescued by police in ugly scenes.
Mumbrella editor Tim Burrowes and advertising practitioner Jane Caro debate the topic on Weekend Sunrise’s masters of Spin segment:
The biggest cock-up I made in business
In this guest post, Chris Savage urges agency staff to live the brand.I still shudder when I think about how incredibly stupid I was when I made the biggest stuff up of my career. And then, 18 years later, I did it again. Do not make this mistake with your clients. Ever.
Hey Groupon. Thanks for fucking up email
In this guest post, Daniel Monheit warns that group deal overload is devaluing email marketingEmail marketing used to be fabulous. Back in the heady days of 2010, brands would work hard to build up well qualified databases, upon which they’d bestow carefully crafted correspondence filled with information, offers and incentives. The recipients, of course would be delighted: “Oh look! An email! From one of my favourite brands! And it’s 40 cents off at Woolies this week!”.
The staggering sway of Harold Mitchell
The Power Index today names Aegis Media chairman Harold Mitchell as the most powerful person in Melbourne. Andrew Crook profiles him.
Harold Mitchell takes pride in dispensing with the niceties. When The Power Index visited his South Melbourne private office before Christmas, fresh remains were scattered all over the boardroom table.
Share a Coke with… the moronic masses
The most-read story on Mumbrella last year, with not far off 100,000 page views, was a fairly humdrum yarn about the launch of Coca-Cola’s name-on-a-bottle campaign.The headline, “Coca-Cola puts people’s names on bottles in ‘Share a Coke’ campaign”, though hated by any self-respecting sub-editor, was loved by Google. And in rushed what can be politely described as the public.
Assumptions kill creativity
In this guest post, Gual Barwell disagrees that the sales success of the Old Spice social media campaign was overstated.Yesterday’s post from Cathie McGinn suggested the Old Spice campaign failed to connect with consumers. Based on the facts and figures, I disagree.
What Old Spice and Wieden + Kennedy has done and done phenomenally well is to create a franchise.
The SMH's readers (are wrong) editor
We are now about five months into the reign of Australia’s first readers’ editor. And I don’t think it is working.
It struck me at the time of Judy Prisk’s appointment to the Sydney Morning Herald that the fact that her boss was editor-in-chief Peter Fray was not going to be ideal if she was going to be the independent voice of the reader.
The emperor's new fragrance: Old Spice’s campaign failure
In this guest post, Cathie McGinn slays a sacred cow of 21st century marketing – the highly awarded Old Spice campaign.One of the biggest myths of recent times (by which I mean a story of great heroism and triumph we’d all like to believe but deep down know to be untrue) is the Old Spice social media campaign. It’s been much lauded and awarded as an example of outstanding content, a creative and collaborative way of connecting with consumers and driving a record increase in sales.
How reliable are radio ratings?
In this guest posting, Jason ‘Jabba’ Davis wonders how accurate radio ratings can be, since the data is collated from handwritten diaries.
So, the radio ratings season gets underway tomorrow. After a well-earned break, Australia’s commercial radio stations will renew their obsession with figures to see how many of us are listening. Are they winning or losing the ratings war?
The much feared radio survey is the only way to measure the success or failure of a station’s playlist, talent, promotions or even good old Black Thunder crosses. With six-figure salaries riding on the make-or-break nature of ratings, just how accurate are Australia’s radio survey results?
One-eyed Willy’s rich stuff: brands as movie heroes
I have just spent an entire day on a plane. I can’t sleep on flights, even after heavy sedation. So I watched seven films, back to back. Most of the new ones were truly awful and I couldn’t finish them. So I watched an old favourite, The Goonies. I have probably watched this film more than 200 times since I was a kid. But this time, with work in the back of my mind, one thing stuck out – how much brands were the stars of the film.The gospel of participation is making brands forget about mass reach
In this guest post, Simon Lawson argues that brands are becoming obsessed with getting consumers to participate, rather than remembering to deliver mass exposure.I don’t know if you’ve noticed, but a lot of brands are wasting significant amounts of time and money on ineffective marketing. Large sums are being put behind tactics which end up being too small to have much chance of influencing total brand preference.
Anti social media (part 1067) Silkcharm vs Warlach
Here’s an every day tale of social media snarkiness featuring Dr Mumbo’s favourite self-described (and randomly capitalised) “Online Communities Strategist, Goddess of the Social Media workshop”…
This Twitpoll created by @Warlach after a bruising encounter with @silkcharm, aka Larel Papworth, probably tells the story best:
While this gives the current scores:
Based on that result, Twitter’s advice to Ms Papworth appears to be to eat more sandwiches.
Feel free to vote here though.
March 9th, 2010 at 5:40 pm
-
Follow Us
-
Email Newsletter
Latest Jobs- Account Director - Sydney
- Exhibition Manager - Sydney
- Online Media Sales Executive - Sydney
- Software Architect (M2504) - Melbourne VIC
- Digital Producer - Sydney
- Innovation Project Leader - bringing ideas to life! - Sydney
- Ruby on Rails Web Developer - Sydney
- Ruby on Rails Web Developer - Sydney
- Solutions Architect - Sydney
- Digital Account Director - Sydney
Comments
9 Mar 10
5:55 pm
With respect, I think this is a great site – but what has this got to do with anything? Two people get into an altercation on the ‘net isn’t exactly unheard of.
We don’t even know the basics of the story – what happened, who said what to whom – to make it even worthy of a footnote in a gossip column. If you’re going to roll out the novelty of polemic, it would help if you provided a few details, surely.
9 Mar 10
5:57 pm
The internet is serious business.
As much as it is a throwaway meme, it is also true for a lot of people. It is always interesting watching those who choose to conduct both their personal and professional lives online, especially when you see a personal reaction in a professional space.
9 Mar 10
6:08 pm
Hi Simon,
My hope is that the whole story is amusingly told in the poll featured. I didn’t want to spoil the comedy of the poll by simply retelling it. My apologies if it’s more mysterious than intended.
Cheers,
Tim – Mumbrella
9 Mar 10
6:17 pm
Wow. Annoying person on internets annoyed by different other Annoying person on internets.
10 Mar 10
8:51 am
quick send in teh roflcopters now!!!
10 Mar 10
9:18 am
Roflcopters for Kate.. (assuming the HTML works)
10 Mar 10
10:14 am
Sorry DDsD, Our spam filter is a bit bossy around html…
Cheers,
Tim – Mumbrella
10 Mar 10
10:26 am
I, for one, chose the eating of a sandwich. Preferably wholemeal with Branston Pickle and (proper, i.e. Carbon unfriendly imported) Red Leicester. I was sad to hear what the real result was. Only @warlach is allowed to call me a noob
10 Mar 10
10:30 am
I don’t see how this is worthy of a post. Amusing perhaps, but it’s not media OR marketing.
10 Mar 10
10:33 am
Hi Kalena,
We sometimes (well, actually, quite a lot) write about social media.
Cheers,
Tim – Mumbrella
10 Mar 10
10:38 am
Ho ho Tim. But it’s not about social media either. It’s just about snark that you found funny.
10 Mar 10
12:14 pm
Check the IP address Tim! Check the IP address and throw it in their face!
10 Mar 10
1:12 pm
Priceless. The game turns, and the snarkers become the snarked. And do they like their time in the snarklight? No they do not.
It seems to me that the median emotional age of many of the self-named social media experts/mavens/gods/goddesses/insert your own douchebag noun, is somewhere around 4.
The more things change, the more they stay the same. Do all try and treat the social media space as something other than a mid-1990s chat room. It’s dull, it’s puerile, and it just makes unnecessary noise in what is already a very loud space.
10 Mar 10
1:47 pm
(Almost) ignoring this, shrugging, and move on…
10 Mar 10
2:05 pm
It was mildly amusing. Plus, I like sandwiches.
10 Mar 10
2:22 pm
Good use of Twt Poll I thought – there defiantly isn’t enough sandwich eating in today’s society. Personally I’m a fan of the good old peanut butter and banana…. although made a recent discovery – toasted honey and walnut sandwich… yummier than it sounds.
10 Mar 10
2:42 pm
I enjoy nothing more than the defiant eating of sandwiches.
Do you see what I did there? I made a snarky comment about a spelling mistake in a comment about a snarky comment about a snarky comment.
Et voilà! the snake eats its own tail.
10 Mar 10
2:47 pm
“He does it to women in general, no?”
I love this comment on the Twitter page.
Laurel you are a joke. The real tragedy here is some people actually listen to your insane (or is it inane) ramblings.
10 Mar 10
2:58 pm
god don’t you people have anything better to do with your time.
10 Mar 10
3:08 pm
Let’s be clear about what is happening here. Tim Burrowes has some serious issues with Laurel Papworth – I would suspect he sees her as a competitive media threat in the Social Media space which he is desperately trying to own.
So he and his comedic entourage (who are also threatened by her popularity) stalk her and try to dig up ‘anything’ and I mean ‘anything’ as shown by this non-post, to poke fun at her. Really sad for a national blog claiming media & marketing prowess.
There is against whatever he suggests in his preamble & follow-up comments, no humour in Tim’s motivations. As we can see in his poor attempt at explaining social media on Sunrise today, various other heritage media ‘aspirational’ jaunts and here in this blog, he is pretty clueless beyond anything beyond re-publishing old school PR releases – an old school journalist bully, masquerading as someone with vision. Stick to behind the scenes ‘marketing’ editing Tim, I for one would appreciate you keeping away from traditional AND social media and leave it to those who understand it.
10 Mar 10
3:27 pm
Well, I don’t know about the machinations of all sides here to ‘own’ social media. But I do know, the posturing of social media ‘experts’ is comedic, and should be ridiculed.
In the meantime, “follow the gourd!”.
10 Mar 10
3:29 pm
what mumbrella and laurel do is completely different … not remotely in the same space.
i kind of get the feeling tim finds laurel tedious and points it out sometimes. fair game i say.
11 Mar 10
1:54 pm
I reckon if a lot more of the people who get their knickers in a not over things that are said in the social media world went and grabbed a sandwich before making a comment, Australia’s breadmakers would be whooping it up due to the profits and everyone would sit back down at their desks with a full tum and a bit less aggro.
11 Mar 10
11:53 pm
Agree with Juliana, above. Think its kind of ridiculous that this would be posted here – regardless of being ‘social media’. Surely there are a LOT more stories happening under this ‘umbrella’ but instead, you lower yousrelf, and your credibility to point fun at someone, with an ‘amusing’ (not at all) twitpoll. Disappointing.
12 Mar 10
11:08 am
@Scott
No, follow the sandal!
12 Mar 10
1:13 pm
Wow, both Kimberly and Juliana really are going over the top a little here. I certainly found this interesting… certainly interesting enough to read it, which surely is the entire point of a blog like this.
I do find it interesting that both Kimberly and Juliana here both have no identifying links to their name. Me-thinks they might be the same person? (laurel Papworth?)
16 Mar 10
10:53 am
Being un-followed isn’t that bad, I always find it amusing at what list name people put you in. I’m still waiting for someone to list me under “Hot guy I met on Twitter”…
16 Mar 10
4:55 pm
More posts like this please Timbles. Seriously.
17 Mar 10
8:22 pm
Google led me here after I searched for sandwiches.
Where are they?
Why would google lie to me?
Trackbacks/Pingbacks