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Opinion
After Harold
The ‘Harold rumour’ rarely goes away.
Last time round WPP was rumoured to be looking at buying Mitchell Communication Group. On another occasion one of the trade magazines hoaxed a rival into reporting that Telstra was the buyer.
This time, the rumour appears to have a great deal more substance. Read more »
Intelligent TV – the next big thing?
I was, I must confess, mistaken about last night’s Gruen Nation. Read more »
Masterchef: Homophobic? No. Racist? No. Ageist? Maybe
In this guest posting, Tactical TV’s Tony Richardson argues that Masterchef shows Australian TV audiences are ready for multiculturalism but not older faces
When the popularity of a TV show bumps the prime minister and the leader of the opposition to an earlier time slot, you know you have a phenomenon. Read more »
Bad enough the SMH iPad app is just a PDF, forcing a print subscription is insane
So yesterday Fairfax launched its Sydney Morning Herald iPad app. The strategy – designed to shore up print – and the execution – already derided by users as a “glorifed PDF reader” – are both laughable.
If there were ever doubts that Fairfax is two companies pulling in different directions, then the handling of the iPad app dispels them. Read more »
Is a kettle boiling a good ad?
So would you watch a kettle boiling? The weekend magazines carriedied an unusual ad.It was a plain, unbranded address for the url Life is too short.com.au. Read more »
Guest post: Why Sensis believes in the cause
After Mumbrella criticised the Facebook campaign by Sensis to give socks to the homeless, we invited the brand to explain its thinking. In this guest posting, Sensis communications manager Danielle Horan explains the background to the idea
The debate about the intention behind the Sensis 1234 Warm Up campaign certainly unearthed a range of differing opinions. Read more »
Hungry Jack’s – something to sing about
I often enjoy giving the Hungry Jack’s ads a kicking, so it’s good to see a new one where there’s an interesting idea. Read more »
The big election question
As an occasional media commentator, I’m sometimes asked: ‘Tell me Tim. Given that politicians want to engage the electorate beyond the hardcore politics junkies, would it be a good idea to schedule the leaders’ debate at the exact same time as the final of Masterchef, arguably Australia’s favourite TV programme and likely to be the most watched show of the year?” Read more »
Why this is NOT the Twitter election
If you read the last few days’ papers, you would think that the Twitterati will decide the outcome of the election. Read more »
Paging the fun police
While any brand has to worry about the legal implications of running a contest, there does come a point where the entire thing looks so unappealing it may be worth going back to the drawing board. Read more »
Oh PETA
This ad is a tough watch.
If you don’t want to see seals being clubbed, then don’t watch. Read more »
Sensis – social responsibility isn’t about patronising the needy about their socks
I wish I could put my finger on what it is that makes this social issues campaign for Sensis feel so icky: Read more »
Old Spice: Best use of social media yet?
Today has been a good day. You know those very rare moments where you see an advertising idea and you can recognise not only how good it is, but how it’s going to inspire other great work? What Old Spice did next is one of those moments.It combines great advertising, great writing, a huge PR idea and excellent use of social media as a two-way channel. Read more »
If that’s how paywalls work then we’re utterly flipping screwed
So tonight, for the first time, I went behind Fairfax Media’s pay wall.
Based on that experience, if the future of journalism is paid content then every one of us working hacks is utterly screwed. Read more »
Media Watch picks an odd target
I’ve got a nasty feeling I’ve finally gone native.
Much like Stockholm Syndrome where kidnap victims come to adore their captors, journalists have always been susceptible to a similar syndrome. Read more »
Anti social media (part 1067) Silkcharm vs Warlach
Here’s an every day tale of social media snarkiness featuring Dr Mumbo’s favourite self-described (and randomly capitalised) “Online Communities Strategist, Goddess of the Social Media workshop”…
This Twitpoll created by @Warlach after a bruising encounter with @silkcharm, aka Larel Papworth, probably tells the story best:
While this gives the current scores:
Based on that result, Twitter’s advice to Ms Papworth appears to be to eat more sandwiches.
Feel free to vote here though.
March 9th, 2010 at 5:40 pm
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Comments
9 Mar 10
5:55 pm
With respect, I think this is a great site – but what has this got to do with anything? Two people get into an altercation on the ‘net isn’t exactly unheard of.
We don’t even know the basics of the story – what happened, who said what to whom – to make it even worthy of a footnote in a gossip column. If you’re going to roll out the novelty of polemic, it would help if you provided a few details, surely.
9 Mar 10
5:57 pm
The internet is serious business.
As much as it is a throwaway meme, it is also true for a lot of people. It is always interesting watching those who choose to conduct both their personal and professional lives online, especially when you see a personal reaction in a professional space.
9 Mar 10
6:08 pm
Hi Simon,
My hope is that the whole story is amusingly told in the poll featured. I didn’t want to spoil the comedy of the poll by simply retelling it. My apologies if it’s more mysterious than intended.
Cheers,
Tim – Mumbrella
9 Mar 10
6:17 pm
Wow. Annoying person on internets annoyed by different other Annoying person on internets.
10 Mar 10
8:51 am
quick send in teh roflcopters now!!!
10 Mar 10
9:18 am
Roflcopters for Kate.. (assuming the HTML works)
10 Mar 10
10:14 am
Sorry DDsD, Our spam filter is a bit bossy around html…
Cheers,
Tim – Mumbrella
10 Mar 10
10:26 am
I, for one, chose the eating of a sandwich. Preferably wholemeal with Branston Pickle and (proper, i.e. Carbon unfriendly imported) Red Leicester. I was sad to hear what the real result was. Only @warlach is allowed to call me a noob
10 Mar 10
10:30 am
I don’t see how this is worthy of a post. Amusing perhaps, but it’s not media OR marketing.
10 Mar 10
10:33 am
Hi Kalena,
We sometimes (well, actually, quite a lot) write about social media.
Cheers,
Tim – Mumbrella
10 Mar 10
10:38 am
Ho ho Tim. But it’s not about social media either. It’s just about snark that you found funny.
10 Mar 10
12:14 pm
Check the IP address Tim! Check the IP address and throw it in their face!
10 Mar 10
1:12 pm
Priceless. The game turns, and the snarkers become the snarked. And do they like their time in the snarklight? No they do not.
It seems to me that the median emotional age of many of the self-named social media experts/mavens/gods/goddesses/insert your own douchebag noun, is somewhere around 4.
The more things change, the more they stay the same. Do all try and treat the social media space as something other than a mid-1990s chat room. It’s dull, it’s puerile, and it just makes unnecessary noise in what is already a very loud space.
10 Mar 10
1:47 pm
(Almost) ignoring this, shrugging, and move on…
10 Mar 10
2:05 pm
It was mildly amusing. Plus, I like sandwiches.
10 Mar 10
2:22 pm
Good use of Twt Poll I thought – there defiantly isn’t enough sandwich eating in today’s society. Personally I’m a fan of the good old peanut butter and banana…. although made a recent discovery – toasted honey and walnut sandwich… yummier than it sounds.
10 Mar 10
2:42 pm
I enjoy nothing more than the defiant eating of sandwiches.
Do you see what I did there? I made a snarky comment about a spelling mistake in a comment about a snarky comment about a snarky comment.
Et voilà! the snake eats its own tail.
10 Mar 10
2:47 pm
“He does it to women in general, no?”
I love this comment on the Twitter page.
Laurel you are a joke. The real tragedy here is some people actually listen to your insane (or is it inane) ramblings.
10 Mar 10
2:58 pm
god don’t you people have anything better to do with your time.
10 Mar 10
3:08 pm
Let’s be clear about what is happening here. Tim Burrowes has some serious issues with Laurel Papworth – I would suspect he sees her as a competitive media threat in the Social Media space which he is desperately trying to own.
So he and his comedic entourage (who are also threatened by her popularity) stalk her and try to dig up ‘anything’ and I mean ‘anything’ as shown by this non-post, to poke fun at her. Really sad for a national blog claiming media & marketing prowess.
There is against whatever he suggests in his preamble & follow-up comments, no humour in Tim’s motivations. As we can see in his poor attempt at explaining social media on Sunrise today, various other heritage media ‘aspirational’ jaunts and here in this blog, he is pretty clueless beyond anything beyond re-publishing old school PR releases – an old school journalist bully, masquerading as someone with vision. Stick to behind the scenes ‘marketing’ editing Tim, I for one would appreciate you keeping away from traditional AND social media and leave it to those who understand it.
10 Mar 10
3:27 pm
Well, I don’t know about the machinations of all sides here to ‘own’ social media. But I do know, the posturing of social media ‘experts’ is comedic, and should be ridiculed.
In the meantime, “follow the gourd!”.
10 Mar 10
3:29 pm
what mumbrella and laurel do is completely different … not remotely in the same space.
i kind of get the feeling tim finds laurel tedious and points it out sometimes. fair game i say.
11 Mar 10
1:54 pm
I reckon if a lot more of the people who get their knickers in a not over things that are said in the social media world went and grabbed a sandwich before making a comment, Australia’s breadmakers would be whooping it up due to the profits and everyone would sit back down at their desks with a full tum and a bit less aggro.
11 Mar 10
11:53 pm
Agree with Juliana, above. Think its kind of ridiculous that this would be posted here – regardless of being ’social media’. Surely there are a LOT more stories happening under this ‘umbrella’ but instead, you lower yousrelf, and your credibility to point fun at someone, with an ‘amusing’ (not at all) twitpoll. Disappointing.
12 Mar 10
11:08 am
@Scott
No, follow the sandal!
12 Mar 10
1:13 pm
Wow, both Kimberly and Juliana really are going over the top a little here. I certainly found this interesting… certainly interesting enough to read it, which surely is the entire point of a blog like this.
I do find it interesting that both Kimberly and Juliana here both have no identifying links to their name. Me-thinks they might be the same person? (laurel Papworth?)
16 Mar 10
10:53 am
Being un-followed isn’t that bad, I always find it amusing at what list name people put you in. I’m still waiting for someone to list me under “Hot guy I met on Twitter”…
16 Mar 10
4:55 pm
More posts like this please Timbles. Seriously.
17 Mar 10
8:22 pm
Google led me here after I searched for sandwiches.
Where are they?
Why would google lie to me?
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