Aussie Apples unveils first campaign from newly appointed creative agency The Works
Aussie Apples is positioning itself as an “on-the-go snack”, as opposed to processed foods, in a new campaign from newly appointed creative agency The Works.
The ‘Refresh Yourself’ campaign, running across outdoor, point-of-sale, social and digital channels urges consumers to opt for an apple as a snack that will deliver a “uniquely refreshing and reviving experience”.
Luke Westley, marketing services manager for Aussie Apples at Horticulture Innovation Australia said: “The industry has been in growth in recent times and we believe that this campaign will resonate with younger Australians were we see further growth opportunities. We are really impressed with our new creative and with The Works”.
Paul Swann, creative partner at The Works siad: “Apples are a staple of most shopping baskets but with this campaign we wanted to reinvigorate their perception and appeal to a young adult audience, who often reach for other convenience options.
“This campaign is quite a departure from the previous work but we believe that it’s just what’s required to achieve the objectives.”
Credits:
- Creative: The Works
- Client: Horticulture Innovation Australia / Aussie Apples
- Marketing Services Manager: Luke Westley
- Media: Ikon Communications
- Market Research Consultants: BRDC Jones Donald
- Photographer: Hugh Peachey
- Typography: Luke Lucas
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The only good thing about this work is the photographer’s name….
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…Is that it?
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Firstly no..
Secondly, do The Works only have one font in the design team?
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