Australian Turf Club prepares for Autumn Racing program
The Australian Turf Club is gearing up for the Sydney Autumn Racing program with a new ad celebrating the first year of the Golden Slipper Carnival at Rosehill Gardens.
Created by Droga5 Sydney, the ad juxtaposes shots of men and women readying themselves for a day at the races with shots of a horse preparing for the race.
Tony Partridge, Australian Turf Club chief operating officer, said: “The new-look Golden Slipper Carnival promises to be one of the most impressive sporting events of the year. No race in Australia influences breeding and yearling sales as much as the Tooheys New Golden Slipper and it is the New Breed of horses and their future progeny that will rocket to stardom by winning the race.
The campaign is running across TV, print, outdoor and digital.
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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Nice work.
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Reminds me of the Melbourne Cup Carnival “Are you Ready” TVC
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