Opinion | Features
- As the calls for stricter regulation of alcohol advertising to protect children heat up Mike O'Rourke argues changes to advertising will do nothing without changing behaviour at home. Hi, my name is Mike O’Rourke and I ask my kids to pass me beers. I drink alcoholic beverages at home, and yes, I have also been guilty of asking my kids to go to the fridge for me. And when we have guests I angst about what wine we’ll serve as much what food we’ll eat. And the rhetorical discussions with my son over whether I should get 2 bags of ice or just the one (the answer’s always two). Like most Australian families, alcohol plays a large part in my home life.
- Ashton Bishop and Gary Wilkinson argue how the actions of former BP chief Tony Hayward during the Gulf of Mexico oil crisis should be a wake up call to stressed marketers and those that work with them. In 2010 after over 455 million litres of oil had already poured into the Gulf off the Louisiana coast and millions of litres more continued to escape every day, Tony Hayward, the CEO of oil giant BP, and the public face of the environmental disaster, decided to take part in an exclusive yacht race off the Isle of Wight. There was outrage. Social media, already heavily critical of BP’s poor response to the catastrophe, got worse.
- Recent pieces on Mumbrella around charity street fundraisers have stirred debate about the pros and cons of the practice. Here Angela Brooks looks at what the statistics show is the best way of fundraising. Following Mumbrella’s recent stories on the pro’s and con’s of ‘chuggers’, I thought it may be of value to reveal what the statistics show is the best fundraising strategy for charities and how to secure more out of the Australian hip pocket. The results will surprise many.
- In response to Adam Ferrier's article on whether advertising spin is actually OK, TV luminary Nick Murray argues it is not. As Adam Ferrier correctly points out in his wonderfully provocative article the ABC's consumer affairs show The Checkout takes aim at brands which charge more for products marketed by preying on desires and fears in nearly every episode. I make TV shows including The Checkout, so I thought I'd give a non marketer's perspective.
- After starting the year with improved ratings and an air of optimism audience shares have declined severely for Network Ten. Megan Reynolds spoke to industry insiders to find out where it went wrong. Secrets and Lies was one of the most anticipated dramas of the year, which has already been picked up by production companies in the US and UK, launched to 403,000 metro viewers on Channel Ten last night. While those numbers may be disappointing for executives in the Pyrmont offices, they are higher than it has been getting for established reality show The Biggest Loser and the revived So You Think You Can Dance (SYTYCD). In the week after the Winter Olympics Ten's total network audience share dropped from 18.8 per cent, to 14.4 per cent. This included the main channel's worst-ever rating night, where it took just 6.4 per cent of the audience.
- In his regular column Adam Ferrier poses a question to the industry. Today he asks is advertising spin as bad as it is made out to be? Advertising is bad right? We coerce people into buying stuff they don’t need. Further, as TV show The Checkout points out (most weeks) we sometimes just put a descriptive word like ‘Baby’, or ‘Premium’ on a certain product, and then charge more for exactly the same thing. For example, all shampoos are basically made of the same stuff – so why are some priced at $3.00 a bottle whilst ‘Premium Salon Quality’ alternatives (at product parity) cost $30 (or more)?
- The industry is once again being asked to get involved in this year's Mumbrella360. Mumbrella's Tim Burrowes explains how This is the fourth time we've done this. It's the moment to fire the starting pistol on Mumbrella360. In the next few days we'll be announcing at least one big new thing for Mumbrella360. But the most important thing remains the same - once again we're inviting the industry to join us in curating the conference. You're reading that invitation right now.
- A new campaign by DrinkWise aimed at encouraging people to drink responsibly actually does the opposite, argues Joel Egan. Clemenger BBDO Melbourne's new campaign, ‘Drinking - do it properly’, is stylish, cool and well executed which ticks all the boxes for them. But I can’t help thinking that DrinkWise could be left picking up the pieces.
- On Friday night Communications Minister Malcolm Turnbull launched Morry Schwartz's The Saturday Paper at a function in Sydney. This is an abridged version of his speech. Just a few years ago in 2008 the president of France Nicholas Sarkosy said: "democracy can not function with a press permanently on the edge of an economic precipice."
- With many struggling to provide insights from Big Data Bryan Melmed puts his money where his mouth is by using it to predict the winner of the Best Picture Oscar. Can big data insights predict the winner of Best Picture at Sunday’s Oscars? We think it can and we are betting the farm on 12 Years a Slave. And this is how we figured it out.
- A new co-produced children's TV show between the ABC and Chinese state TV may show where the future of co-production lies. Filmed over six months across freezing winter and the heat of summer on a set the size of a football field, located outside the city of Zhou Zhou two hours south of Beijing Hoopla Doopla posed a number of challenges for the Australian and Chinese production teams working on it, not least the language barrier.
- The Conversation Troy McEwan looks at what motivates bad online behaviour, and the best ways to handle it. The recent death of television personality Charlotte Dawson and the possible role that online abuse played in her struggles with depression shows how damaging this behaviour can be.
- In this interview with Mumbrella Asia editor Robin Hicks, Melbourne-born journalist Jessica Mudditt talks about the challenges of reporting on a country that is – in fits and starts – loosening its grip on press freedom after decades of oppression. What’s the hardest thing about reporting on Myanmar?For me, it’s the lack of data available. Previous military regimes appear to have had zero interest in obtaining information about the people of Myanmar (other than for intelligence purposes!). A census hasn’t been conducted in more than 30 years, so even something as straightforward as the total population of Myanmar is merely an estimate, and the estimates vary quite a lot from organisation to organisation. And because Myanmar was a closed country for so long, the research that would normally have been amassed by civil society groups such as INGOs simply didn’t exist until recently.
- death of Charlotte Dawson says a bit about the media spotlight but more about the realities of mental illness, argues Mumbrella's Tim Burrowes. It was a strange, sickening feeling this afternoon watching Charlotte Dawson on video. I hadn't seen it since we published the interview just over a year ago.
- Great casting and a lack of intrusive branding at the sports venues makes the Olympics more of a visual feast than other sports, argues Russel Howcroft. Casting....it's pretty important in the television game, which is why it was interesting to read a tweet by Virginia Trioli regarding how good looking Winter Olympians are. They do make for some very attractive television.
AustralianSuper wins top award at superannuation industry marketing awards
A campaign by AustralianSuper to track down lost super was named campaign of the year at the awards for the best marketing by the superannuation industry.
The Association of Superannuation Funds of Australia’s Communications Awards took place in Sydney last night.
Among the jurors were communications industry bigwigs including BMF boss Jeremy Nicholas, Liquid Ideas PR’s director Samantha Allen and RedFlame design boss Marilyn Laws.
Integrated campaign of the year
- Popular Choice Award winner: Mercer, Money for Jam
- Judges Selection Award winner: Australian Super, Kick Start
Excellence in member communications
- Popular Choice Award winners: AustralianSuper, Lost Super Rollin AND Retirement Benefits Fund Board, RBF 2011 Member Expos
- Judges Selection Award winner: Australian Super, Lost Super Rollin
Best member statement
- Popular Choice Award winner: InTrust Super, Super Revolution
- Judges Selection Award winner: InTrust Super, Super Revolution
Best delivery of ‘fine print’
- Popular Choice Award winners: Cbus, Annual Report AND Plum Financial Services, New SuperKit
- Judges Selection Award winner: Telstra Super, Annual Report
Best use of social media
- Popular Choice Award winner: AustralianSuper, KickStart
- Judges Selection Award winner: legalsuper, Law Revue of the Year competition
Excellence in public relations
- Popular Choice Award winner: HOSTPLUS, Cook for Your Career
- Judges Selection Award winner: HOSTPLUS, Cook for Your Career
Campaign of the year
- AustralianSuper, Lost Super Rollin
(Declaration of interest: The awards ceremony was presented by Mumbrella’s Tim Burrowes)
- nick bartlett on Content boss admits 2DayFM breakfast not expected to top ratings but is ‘a big step forward’
- Sound check on Commonwealth Bank promote Tap & Pay PayTag with tap dancing
- Cambell on Why stupid is normal – when smart people make dumb choices
- Huh? on Internet giants oppose government plans for more cyber bullying laws and regulations
- Terri on Charlotte Dawson: A media death but a normal illness
- bj on Fight looms over MEAA union ‘corporatisation’ push to put in CEO
- Billy C on Content boss admits 2DayFM breakfast not expected to top ratings but is ‘a big step forward’
- James on Content boss admits 2DayFM breakfast not expected to top ratings but is ‘a big step forward’
- PR SAM or AD – Great Consumer & Corporate Mix! – Two Key Brands! – Wellington’s Recruitment
- PROJECT COORDINATOR – HEALTH PROFESSIONAL PORTAL
- Digital Media Manager
- Media Director – Strong Manager for offline planning and buying – $110k
- PR SAD – Corp./B2B & B2C in Top Agency! – Collegial & Rewarding Culture! – Wellington’s Recruitment
- PR Consumer AM – 6 mth contract to Perm – Creative Consumer Agency! – 2 Key Clients – Wellington’s Recruitment
- PR AD – Corp. & Consumer Mix in Top Consumer Agency – Wellington’s Recruitment
- PR Account Manager/SAM – Consumer Lifestyle – Food & Beverage/Travel!! – Wellington’s Recruitment
- Junior Account Manager *Kick start your media career! (ROUND8)
- PR Manager
- Interplay Media hires Sales Director
- Spotify launches Emerge program
- Applications open 24/7 for Games Production program
- The Courier-Mail launches QB Monthly magazine
- Michael Bass promoted to national trading & negotiation director at Magna Global
- Pay TV industry celebrates marketing efforts to promote its platform
- UN LTD launch industry workplace giving platform
- Freeview clarifies misleading reports on FreeviewPlus
- The data is finally in. Newspapers aren't going to get enough digital subscribers
With 67 comments
- Seven lands Schapelle Corby interview exclusive
With 53 comments
- Nine's moved Schapelle drama gets just over half the viewers of INXS drama on Seven
With 40 comments
- PR industry body PRIA in 'turmoil' as national board resigns en masse
With 39 comments
- Analysis: Where has it gone wrong for Ten?
With 34 comments
- Ten's share slumps to record low as dancing fails to deliver
With 31 comments
- IP Australia rules in AussieMite's favour, Dick Smith must withdraw OzEmite
With 30 comments
- Why charities need street fundraisers
With 27 comments
- The data is finally in. Newspapers aren't going to get enough digital subscribers