AustralianSuper wins top award at superannuation industry marketing awards

A campaign by AustralianSuper to track down lost super was named campaign of the year at the awards for the best marketing by the superannuation industry.

The Association of Superannuation Funds of Australia’s Communications Awards took place in Sydney last night.

Among the jurors were communications industry bigwigs including BMF boss Jeremy Nicholas, Liquid Ideas PR’s director Samantha Allen and RedFlame design boss Marilyn Laws.

The winners:

Integrated campaign of the year

  • Popular Choice Award winner: Mercer, Money for Jam
  • Judges Selection Award winner: Australian Super, Kick Start

Excellence in member communications

  • Popular Choice Award winners: AustralianSuper, Lost Super Rollin AND Retirement Benefits Fund Board, RBF 2011 Member Expos
  • Judges Selection Award winner: Australian Super, Lost Super Rollin

Best member statement

  • Popular Choice Award winner: InTrust Super, Super Revolution
  • Judges Selection Award winner: InTrust Super, Super Revolution

Best delivery of ‘fine print’

  • Popular Choice Award winners: Cbus, Annual Report AND Plum Financial Services, New SuperKit
  • Judges Selection Award winner: Telstra Super, Annual Report

Best use of social media

  • Popular Choice Award winner: AustralianSuper, KickStart
  • Judges Selection Award winner: legalsuper, Law Revue of the Year competition

Excellence in public relations

  • Popular Choice Award winner: HOSTPLUS, Cook for Your Career
  • Judges Selection Award winner: HOSTPLUS, Cook for Your Career

Campaign of the year

  • AustralianSuper, Lost Super Rollin

(Declaration of interest: The awards ceremony was presented by Mumbrella’s Tim Burrowes)

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