Beware cheese slice rage says Devondale in new ad by DDB
Devondale takes aim at congealed cheese block slices in its latest TVC produced by DDB Melbourne.
This year has seen a string of comical Devondale ads with the overarching strategy as positioning the dairy brand as a solution to a problem posed by a competing product.
The ‘Cylcops’ ad stars a frustrated mother attempting to make sandwiches at a children’s birthday party and struggling to pry apart a congealed block of cheese slices.
im sorry but this is the best creative work and casting across this whole series of ads i have seen in a very long time (soy milk aftertaste face/hard butter mess) – excellent creative is not dead…yet
Don’t apologise for liking something, tvguide. Personally, I prefer the smooth tasty cheese one with the family wearing the same jumpers. “I’m so happy my face hurts” But, yeah, they’re all very, very excellent.
hahahahaha
there aren’t many funny ads that are actually funny. this is funny. well done robbie and ant, well done client, well done Bullock.
Bullock you’ve done it again. And the other 42 people on that list but this smacks of Tim’s excellence across this whole campaign. Loving it. And kids parties are f#%*ing stressful…
Hello marketeers. I know a lot of you lurk about here, so take note of what Devondale have done this year because they’re hands-down the best clients in the country right now. I wish my agency had them.
They’ve shown some balls and have not made shit ads. To put it bluntly. I sense some gut-decisions at work, and it’s paid-off. Research’s heavy-hand hasn’t left its dodgy mark here.
Nice one – much prefer this over the smooth tasty cheese one.
I wish there were more ads (and clients) like this taking risks to build their brand.
Nice work.
I could not believe it when I saw this ad. Such an Insensitive, bad taste ad to be aired in prime time. Do any of you know how traumatic it is to wear an eyepatch, to be laughed at and bullied by your peers. To be unable to see and to stumble around as an attempt is made to help you improve your vision? And now you have introduced a new word into the bullier’s vocabulary – Cyclops.
Making fun of a child’s disability is disgusting.