Bulla buys Choc Top maker

Choc Tops are to become a Bulla Dairy Foods brand after the sale of Rowena Foods to Bulla.

According to today’s announcement: “The deal between the century old dairy company and Rowena Foods will see Bulla Dairy Foods take over operations at the Dandenong South manufacturing plant this week, which will include 100 per cent retention of the Rowena Foods staff and a continued delivery of the iconic ‘Choc Top’ ice cream range to Australian consumers.”

Bulla Dairy Foods General Manager Commercial, David Sloan, said: “This acquisition enables Bulla to access the cinema channel for the first time, while using our extensive experiences in the ice cream category to ignite growth.”

Tim Burrowes

Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.

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topics Bulla FMCG Marketing

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Comments: 3

Mike 2 Jul 13

Hopefully Bulla will have some influence over the exorbitant cost of Village’s combos

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paul the freelance writer 3 Jul 13

“This acquisition enables Bulla to access the cinema channel for the first time, while using our extensive experiences in the ice cream category to ignite growth.”

We’re in cinemas, so we can sell more ice-creams.

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glamwhitetrash 3 Jul 13

If you can’t lick ’em, buy ’em.

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