Bullseye launches first in-house app Kudos
Digital agency Bullseye Digital has moved into the product space with the launch of Kudos, an informal peer to peer recognition system and in-house social network.
The mobile app allows workplaces to encourage employees to formally give and be given recognition and feedback in the form of points, or Kudos.
Kudos allows a user to send and receive Kudos and accumulate on a virtual leader board.
Bullseye client services director Anthony Johnston said: “Bullseye as a business is actively building revenues outside of the traditional agency model, utilising our existing skills to “put our money where our mouth is” and invest in ideas that can be commercialised.
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“Kudos is really the first one that we’ve launched as a way of making money outside of the traditional charge-an-hourly rate margin.”
“It’s kind of like a peer-to-peer recognition system, almost recognition on the run. It works like an in-house social network in that its all transparent, everyone can see who’s been given these kudos points. Each one of them tracks against a set of values which are the values of the business or the outcomes of training,” explained Johnston.
“The insight that drove Kudos was that we found that organisations that provide training for staff, or roll out internal values or brands, aren’t able to measure either the change due to the training or the adherence in a business to the values – hard to work out a return, both financially and other, without being able to track, thus Kudos.”
Kudos is part of a suite of HR related products called People Prophet.
Johnston said: “We run internal innovation sessions where anyone in the business can bring forward an insight or an idea. We look at each of them and if we think it has legs we build and launch the product. We then either take them to our clients or build and launch them ourselves, like we have done with Kudos.”
Businesses are able to set how many Kudos points can be handed out in a month to encourage users to only give Kudos when it is deserved.
The leader board allows businesses to provide an incentive to receive kudos with an acknowledgement or a prize given to the employee with the most points at the end of a given time-frame.
Kudos tracks into the reporting function of the app, which allows businesses to track Kudos against the values over time and to assess benefits of training.
Bullseye have started to use the app in-house and are in “discussions with several large brands and several local and Asian based training companies selling the product and creating a route to market for us,” Johnston said.
“The first user of this is Qantas for their cabin crew. They’re using it so at the end of the flight, or whenever it might be, you do a good job because you might have pacified a child whose video screen wasn’t working and keeping them happy, you might be given a kudos point by one of your colleagues and they go into a leader board and at the end of the month they’re given a prize,” Johnston said.
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The Scouts have had something similar for years where your mum gets to sew a shiny new badge onto your shirt for excellence in knot tying. Seriously, what a load of juvenile twaddle.
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We live in hyper inflated social media bubble/pseudo reality – not all entirely a bad thing! But if we are able to map work place practices to incentivised, group goal setting with something that is engaging and CURRENT, then why not?
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