Chris Taylor is back with Shabbadu II

Chris Taylor

Chris Taylor

Ex-Clemenger BBDO Melbourne creative Chris Taylor, who launched now-defunct specialist radio agency Shabbadu six years ago, is having another go at going it alone.

Taylor’s new Melbourne-based creative agency will offer a freelance copywriting service for small to medium sized agencies who don’t have the capacity for the resource full-time.

His agency will retain the name of his old start-up, Shabbadu.

He told Mumbrella: “A lot of agencies are having a tough time of it at the moment. They’re letting senior staff go because they don’t have enough work to keep that level of expertise in the building. What I’m offering is a way to give smaller agencies grown-up expertise without having to pay for it full time.”

Taylor has already picked up two clients.

He added: “You might need an extra head to help deliver concepts for a brand brief, or you might simply need to refresh some copy or headlines and can’t afford to have a junior sweat over it for a few days. Having this resource up your sleeve ends up being more cost effective than getting a freelancer in on a day rate as a day’s work can often be fulfilled in around three hours.”

Taylor started Shabbadu: The Audio Agency in 2006, but the venture was closed when Taylor was offered a job as a senior writer at Clemenger BBDO Melbourne.

His career also includes a stint at Sapient Nitro, where he was a senior writer, and as a creative consultant at Capital Radio. He has also worked as a copywriter at McCann and Y&R in Melbourne.

Comments


  1. Anonymous
    4 Apr 12
    2:03 pm

  2. Great work CT – well done!

  3. simon lawson
    4 Apr 12
    2:20 pm

  4. Good luck with it Chris!

  5. Pomstar
    4 Apr 12
    2:21 pm

  6. Why is he wearing multiple pairs of glasses? is this a new creative trend I have missed out on ?

  7. Napper
    4 Apr 12
    2:50 pm

  8. Smart idea in a down market.

  9. Roger That
    4 Apr 12
    3:14 pm

  10. Smart bloke – should be interesting

  11. Alex
    4 Apr 12
    3:19 pm

  12. Great idea. A clever niche that should catch on.

  13. Mr S
    4 Apr 12
    4:04 pm

  14. Radio needs a shot in the arm. Good work

  15. DP
    4 Apr 12
    5:27 pm

  16. A freakishly smart idea from a freakishly good bloke. Well done freak! Good luck and I’m sure I’ll be lining up for your services soon.

  17. Tina Pato
    4 Apr 12
    6:45 pm

  18. Very smart idea in this market – I’m sure Chris will be swamped with clients in this environment.

  19. Demi Moore
    4 Apr 12
    6:49 pm

  20. Jesus, why don’t you just form a conga line to the left of him and lubricate every available orifice. Sure, it’s a neat idea, but don’t go overboard.

  21. MD
    5 Apr 12
    1:01 am

  22. Brilliant idea by a brilliantly talented bloke.

  23. wow
    5 Apr 12
    9:46 am

  24. This is just fantastic. Great see such a good idea put into action

  25. David
    5 Apr 12
    1:02 pm

  26. Brilliant idea?!?

    Er, isn’t he just freelancing?

  27. Shabbadu
    5 Apr 12
    1:23 pm

  28. There’s a little bit more to it than that, David. Feel free do drop me an email and I’ll explain it to you in more detail if you like. Email address is on the temporary website. Cheers, Chris T.