Coles backs Status Quo Aussie tour

Supermarket giant Coles is backing an Australian tour of legendary British rockets Status Quo.

The Quo featured in a recent Coles ad campaign, in which they performed the band’s famous ‘Down, deeper and down’ track wearing the big red hands that now typify Coles advertising.

The tour – which will feature Coles branding – coincides with the release of a new album, Quid Pro Quo, which will be exclusively sold in Coles. The album will include the new re-recorded version of Down Down that features in the Coles ad.

A press release reads:

Having made a welcome return to homes and supermarket aisles across Australia with the big red hand and their re-recording of their classic Down Down for Coles, Chugg Entertainment and Coles are today thrilled to confirm that British rockers, Status Quo, will be returning to our shores for a national tour in March/April 2013.

The tour kicks off at the Hordern Pavillion in Sydney on 27 March before going on to Brisbane (28 March), Adelaide (2 April) and ending in Melbourne (3 April). Tickets are $119.

Simon McDowell, Coles group director, marketing, commented: “Our customers love the original Down Down and we have got Status Quo to thank for coming up with such a catchy riff. While we take our business very seriously – the tour will be a bit of fun and what better way to celebrate Down Down and the famous Coles Big Red Hand, than by experiencing it live.”

Matthew Lazarus-Hall, CEO of the music company behind the tour, Chugg Entertainment, said: “With Status Quo returning to Australia to promote the release of their latest album Quid Pro Quo, the synergy with the new Coles campaign was perfect. The Quo have a very loyal fanbase across Australia and we’re thrilled to be involved with their return.”

The Status Quo Coles ad has been played on radio stations in regular music slots, as revealed by MediaWatch. The ad ran on ARN stations WSFM in Sydney, Gold 104.3 in Melbourne and Brisbane’s 4KQ.


  1. Scoop
    21 Aug 12
    1:30 pm

  2. What a shame.

  3. Doug
    21 Aug 12
    1:32 pm

  4. If we shop at Coles, will we get 8cents off per ticket?

  5. JJ
    21 Aug 12
    1:36 pm

  6. Oh my – I wonder if the band will be using those ‘big red hand’ guitars at the gig?

  7. John Sharples
    21 Aug 12
    1:40 pm

  8. I, for one, SHALL BE THERE!!!! woohoooooo!!! Good onyas Coles!

  9. anonymouswanker
    21 Aug 12
    1:43 pm

  10. April fools’ day in August?

  11. Joey
    21 Aug 12
    1:45 pm

  12. Now that’s sad…including the Coles version of “Down Down” on an new release album.

    I didn’t think the Quo boys needed the cash that desperately…but maybe they do.

  13. nick
    21 Aug 12
    1:47 pm

  14. fark. money is a powerful and exotic beast. integrity is a ?

  15. milo kerrigan
    21 Aug 12
    1:47 pm

  16. It should be called “we need the money tour” or”we sold our soul for rock and roll”…what a sad and pathetic way to end up……Coles will end up giving away most tickers a la Eddy Groves and the Brisbane Bullets…pay over 100 bucks to see some has-beens…..?
    Wot a Wank!

  17. Tom
    21 Aug 12
    1:53 pm

  18. Almost as awesome as Bret Michaels and his collection of pets accessories.

  19. Geepers
    21 Aug 12
    2:18 pm

  20. Brilliant marketing.

  21. NJ
    21 Aug 12
    2:28 pm

  22. Before you get too up in arms about this, remember that musicians have been doing this sort of thing for a while. The minute Bob Dylan started selling an album exclusively through Starbucks was the day the music died… This is just a continuation of that precedent.

  23. milo kerrigan
    21 Aug 12
    2:35 pm

  24. ..But did Bob change his lyrics to “tangled up in Starbucks”????

    and wear a coffee cup hat??

    (maybe he did)

  25. JOC
    21 Aug 12
    2:43 pm

  26. Just as well they have a ‘very loyal fanbase’ because they surely won’t be winning any new fans with this charade. Truely shambolic.

  27. Kate Richardson
    21 Aug 12
    2:57 pm

  28. Awesome

  29. thisisme
    21 Aug 12
    3:03 pm

  30. Love it or hate it. It’s marketing at it’s very best. Well done Coles.

  31. Sir Dashwood
    21 Aug 12
    3:21 pm

  32. @JOC, I don’t think they’re doing it to win new fans. Their last new fan found them in about 1988.

  33. What?
    21 Aug 12
    3:47 pm

  34. How is this good marketing? Where I live Coles and Woolies are 100m apart. Regardless of prices I will never shop at Coles again. Condescending horse sh1t at its best.

  35. Hoin
    21 Aug 12
    4:13 pm

  36. @ NJ: Don’t forget the time Bon Jovi held a presser announcing their forthcoming tour with cans of Pepsi in front of them.

  37. Do yourselves a favour
    21 Aug 12
    4:17 pm

  38. Genius idea. While you clowns are venting your disapproval, Ted’s banking the millions he is making from keeping clients and punters happy.

    Go Ted.

  39. tango
    21 Aug 12
    5:12 pm

  40. Great promotion opportunity with cotton buds!

  41. Mr Farmanimal
    21 Aug 12
    5:27 pm

  42. Curtis Stone and now Status Quo selling their souls to the devil. Have you noticed how CS has been gradually putting on weight, the longer he has been plugging Coles freshness? How ironic.

  43. Anonymous
    21 Aug 12
    6:31 pm

  44. and then Coles stuck it’s k$#b in the punch

  45. Niklas
    21 Aug 12
    10:13 pm

  46. This is great. Sell-out or not, I just find the tie-in from coles extremely well executed bringing life back into an ongoing campaign.

  47. Carl Groszman II
    22 Aug 12
    12:04 am

  48. I wonder if they will open the gig with ‘Down The Dustpipe’? It would only be appropriate.

  49. Darryl Mason
    22 Aug 12
    2:54 am

  50. There is no superannuation for old rockers. They’ve been taken for millions over the decades. Let them get while the the getting is still good. It’s not like they’re being paid to chant for war, is it?

  51. Shamma
    22 Aug 12
    8:48 am

  52. I think we should all be praising Chugg for this one … very clever, opportunistic tour in smaller venues with a sponsor ready to go. Very nice work.

  53. Paulo
    22 Aug 12
    9:34 am

  54. Ah advertising – so full of contradictions. I despise Coles but have been a fan of Quo for decades. The band regularly comes to Australia with their families. They gig and they holiday – they do it for fun – they don’t take themselves too seriously. This isn’t a sellout by them but another chance of a paid holiday in Oz. Good on ’em.
    And to Coles (or more particularly their agencies)… This campaign is one of the best examples of integration I have seen – kudos.

  55. johanna
    22 Aug 12
    11:32 am

  56. Hasn’t Quo member Francis whatsisname lived in Sydney for decades? I wouldn’t be surprised if he was – erm – instrumental in all this.

    It sounds like a bit of harmless fun – there are old Quo fans who would crawl over broken glass to see them (having had lots of practice after closing time over the years) and maybe a few completely uncritical heavy metal fans who will pay to see anything.

    I hope that modern toupees are better than the old ones though; all that head-tossing could have embarrassing consequences if one came adrift.

  57. Darryl Mason
    22 Aug 12
    5:23 pm

  58. What if people grow to like and prefer the Coles version of the song?

  59. mike
    23 Aug 12
    1:44 pm

  60. This sucks.

    Depressing to see the music industry on its knees having to support this trash.

  61. oeL
    28 Aug 12
    11:24 pm

  62. Quo would be laughing all the way to the bank.
    Get some top-up super into ya, boys, you’ve done your bit.
    Everyone’s talking about it, Coles, so congrats to your marketing people.

  63. David
    17 Sep 12
    1:28 pm

  64. I’ll be going to the Melb. concert ’cause I love Quo but if I see those big red hands on stage I promise I’ll exact my revenge by never shopping at Coles again. How do you like that for reverse effect marketing?