Cycling, swimming and crossed legs amongst latest afflictions facing Bonds’ talking testicles
Cycling and swimming are among the “horrific” events afflicting the Bonds testicles in the third content spot in the ongoing series for the underwear brand.
https://www.youtube.com/watch?time_continue=86&v=AVF2q9PpvOs
Created by Clemenger BBDO Melbourne, the first ‘The Boys’ spot launched last month and focused on the life and ‘thoughts’ of a pair of balls forced to live in an ill-fitting pair of undies.
The second spot focused on the pair pair struggling as they are forced to go swimming and struggle with a vibrating mobile phone. The spots have ammassed 270,000 and 244,000 Youtube views between them.
Clemenger BBDO Melbourne group managing director Simon Lamplough said in a statement: “Men’s testicles have to put up with a lot in life. Heat, cold and (shudder) impact all affect them. The least men can do is keep The Boys comfy in a nice new pair of Bonds undies.”
The has been released online and will run across paid and owned social and digital channels.
Credits:
- Client: Bonds
- Head of Marketing: Emily Small
- Digital Marketing Manager: Ryan Wilson
- Agency: Clemenger BBDO Melbourne
- Creative Chairman: James McGrath
- Executive Creative Director: Ant Keogh
- Creative Director: Ant Phillips
- Creative Director: Richard Williams
- Senior Producer: Karolina Bozajkovska
- Group Managing Director: Simon Lamplough
- Account Director: Grant Oorloff
- Planning Director: Michael Derepas
- Production: Guilty Content
- Director: Tony Rogers
- Producer: Jason Byrne
- DOP: Marin Johnson
- Editor: HM Creative – Richard Hamer
- Online: Stafford Wilson, Kitset Grafix/Sam
- Sound: Flagstaff – Paul Le Couteur
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Great work, couldn’t have done it without ‘Macintosh HD:Users:nicholapatterson:Dropbox:Clemenger:Bonds:The Boys.doc’ – Credit where it’s due!
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Good spot Jonno,
Copy and paste error. Fixed up now.
Cheers,
Alex – editor, Mumbrella