Devine retribution

Twitter can sometimes offer an intriguing insight into journo-PR relations that would otherwise fly under the radar.

Take today’s exchange between Ogilvy PR’s Nathalie Swainston and strident Fairfax columnist Miranda Devine.  

Swainston started the ball rolling with a tweet declaring her hatred of Devine, possibly forgetting that Devine is herself on Twitter and in fact (although Dr Mumbo has always considered her to be a satirical creation) a real person who might see it.

Devine sternly responded: “You need to seek professional help. Hating someone because they express an opinion you don’t like is not healthy.”

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.