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Opinion | Features
Whose views skew the news? Media chiefs ready to vote out Labor, while reporters lean left
Most journalists lean left-of-centre, says Folker Hanusch of the University of the Sunshine Coast, in a post first published on The Conversation.Most Australian journalists describe themselves as left-wing, yet amongst those who wield the real power in the country’s newsrooms, the Coalition holds a winning lead.
But while the media’s political leanings will no doubt be debated in the lead-up to September’s federal election, our study has also found other largely unscrutinised biases remain – particularly whose views disproportionately shape the news.
It's time for a new New Wave in the film world
Government funding bodies are lazy and decadent, says industry veteran Michael Thornhill but in a piece that first appeared in Encore, Ed Gibbs begs to differ.I vividly remember the time I first saw Animal Kingdom, David Michod’s breathtaking labour-of-love feature debut. The press screening was half empty, despite the film winning the Grand Jury Prize at Sundance just months earlier, in 2010. Yet its superb performances, stylistic flourishes and overall polish left me speechless. Could this really be a feature debut, an Australian one at that, I wondered, almost out loud? It seemed too good to be true.
Going cold turkey on an agency addiction
Life is sweet for freelance writer Max Kitchen, but in a feature that first appeared in Encore, he admits his struggle against returning to the agency fold.I’ve never taken heroin. But I suspect if I had, the temptation to try it again would not be too dissimilar to the lure of returning to agency life.
Can sport save Ten?
First there was the Grand Prix. Next came the reported $500m bid for cricket rights, then Ten secured the 2014 winter Olympics. So, can sport save the ailing network? In a feature that first appeared in Encore, Nic Christensen investigates.The television sports rights bidding process is a bit like a game of poker.
Check, fold or bet. Those were the options for the Ten Network last week when it had to finalise its bid for the cricket rights.
Andy Lark: good for the marketing of marketing
I can still remember the first story I wrote about Andy Lark, when it emerged that he was to be the new chief marketing officer of CommBank.
It was immediately clear that Australia was about to meet an interesting marketer, one who blogged and tweeted and thanks to his time at Dell in the US was digitally savvy. Even two years ago, that was a big deal. The fact that he also had a stint in public relations gave him an absolutely intriguing background before he even arrived.
Storming the media barricades - advice for young journalists
This week Mumbrella’s Nic Christensen, who began his career four years ago, gave the keynote address to would-be journalists at the Media, Entertainment & Arts Alliance’s Student Day. This is an edited version of his speech.Good afternoon, I can remember distinctly the last time I was in this room.
It was 2009 and I was sitting where you are. I’d come to this event, a friend and myself — from memory we sat up the back — and I can remember at the time wondering if I’d ever get a job as a journalist.
It was only four years ago and then as now getting a job was ultra competitive but I’m not sure there was quite as much media ‘doom and gloom’ as there is now…
Paywalls will help fund campaigning journalism
In this guest post, News Limited’s group editorial director Campbell Reid responds to the views of ninemsn’s Hal Crawford that the company’s push into metered paywalls is about data rather than dollars.Hal Crawford is both right and wrong in his article which argued that our digital subscription plans are all about the data.
Fake it 'til you make it... as a features editor
Cosmo’s Kate Leaver tells us how to bluff it in her job in a feature that first appeared in Encore.What do you do, as a features editor?
Really, play with words and ideas all day. At any one time, we’re working across three issues of the mag – getting one on its way to the printers, pooling all the words together for another, and planning the issue after that. It’s busy but it’s a pretty magnificent process.
Savage counsel - JFDI
Hi Chris,I run a medium-sized agency that is doing pretty well. As the leader, I am finding my workload just seems to go up and up. I am struggling to stay motivated and particularly to tackle the bigger and tougher challenges I have to face every day. How do I keep up the energy when there just seems so much to do? How do you do it?
Productive, successful executives are those able to consistently tackle difficult and big challenges. It’s a constant struggle for me so I know how you feel. How do the successful leaders do it?
Q&A with Brett Clegg
Brett Clegg, group director – business media, Fairfax Media, in a Q&A that first appeared in Encore, on the journo who refuses to work with him – his wife.Who is the most powerful person in Australian media and why?
Hard to go past Rupert Murdoch. He controls the single largest and most diverse portfolio and is intent on leveraging its scale (and, of course, influence). He’s an innovator and his will to win is obvious to all.
The experiential experience
Anyone can throw up a tent in a high-traffic area and harass the general public, but what does it take to pull off an effective experiential event? In a piece that first appeared in Encore, Matt Smith investigates.A television commercial can easily be muted and ignored, but try ignoring a purring, squirming cat in your arms. That was the experience awaiting passers by in Sydney’s Martin Place in October last year when Mars Petcare built Whiskas Kitten Palace.
The News Limited paywall isn't about revenue. It's about data
In this guest post, ninemsn’s editor in chief Hal Crawford argues Fairfax Media and News Limited’s new paywalls won’t draw much revenue, but will generate data. And they’re late to the data party.When I first learned that ninemsn’s major digital competitors Fairfax and News Ltd were going to introduce paywalls across their mainstream properties, I was excited.
Every obstacle thrown in the way of their audiences is an opportunity. People hate friction and anything that makes life difficult on a rival site is a chance to get them on yours.
Is this the worst time to be a journalist?
With scores of redundancies in 2012 and a mass exodus of experienced journos, is this the worst time to be a journalist? In a feature that first appeared in Encore, Nic Christensen asks the question.In June last year a tsunami of redundancies began to sweep across Australia’s media landscape. They came in a series of waves and in the 12 months that followed, an estimated 1,200 journalists departed the mainstream media.
Are you a conscious leader?
As the advertising and marketing industry struggles to address the issue of rocketing rates of staff churn in their businesses, Slingshot CEO Simon Rutherford argues that today’s ‘conscious leaders’ should be more focussed on creating ‘staff wellness’ in order to deliver high performing teams and healthy profits.
A conscious leader believes the business has a greater responsibility towards the community it operates in. To ensure sustainable long-term profits, people must come first. Awareness, trust, authenticity, transparency, 100% responsibility, connection, compassion, and love: these are the tools of the conscious leader.
Suits: less popular than pest controllers
Advertising suits have a thankless job that is currently being eroded by the changing industry says Naren Sanghrajka in a piece that first appeared in Encore.Not in my wildest, craziest nightmares would I ever have thought I’d say this. But I’m going to. Being a bean counter is far more appealing than starting as a suit in advertising. There it is. I said it. I actually said those words.
Yes, it’s incredibly depressing. But it’s true.
Mobile devices help ‘Dumb ways to die’ become the fastest spreading Australian viral ad ever
Metro Trains’ ‘Dumb ways to die’ cartoon is the fastest spreading Australian viral brand hit of all time, YouTube has confirmed.
The catchy three-minute video launched on Friday, and has since registered 4.7m (updated: 8m) views on YouTube.
The film trumps other Australian virals ads, such as the Lambassador Sam Kekovich ’chop hit’, ‘It’s a snap’ for Central Institute of Technology and a spoof of Carly Rae Jepson’s hit single ‘Call Me Maybe’ by Nova FM.
Dumb ways to die was watched 2.3m times in just 48 hours, with no spend on media to bump up traffic numbers.
YouTube Australia’s Karen Stocks told Mumbrella that this video is unusual in the high number of views on people’s mobile devices.
She said: “The number of views on mobile devices has been staggering. Far more than we’ve seen in the past for other viral videos. Which could be explained by the rapid uptake of tablets in Australia.”
Stocks singled out three reasons why the video has gone viral.
“A snappy headline. A catchy tune that gets stuck in your head. And a message that it easy to understand and perfectly targeted,” she said.
“It’s also very shareable,” Stocks added.
Exposure of the video is expected to rise further this week, when media buying behind the campaign starts.
The agency behind the campaign was McCann Melbourne. The song was written by ECD John Mescall.
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Comments
19 Nov 12
1:14 pm
This is how you define brilliance!
19 Nov 12
2:19 pm
Gusty brilliance which has paid off – big time!
19 Nov 12
3:31 pm
I know it’s cute and catchy, and will rack up the stats for number of views – but will it really change behaviour?
19 Nov 12
3:35 pm
I think having a main character of TV show Glee tweet about it helps!
19 Nov 12
3:36 pm
I have a sudden craving to buy that song on iTunes… It’s remarkably good!
19 Nov 12
5:55 pm
“Viral”.. I wonder how many Australian viewers saw this, considering the main refering point for being picked up is Reddit, and that most of the commenters on the video are not from Australia?
Many so-called Australian advertising ‘viral successes’ have omitted that the majority of their viewers were not in Australia (or, thus, the intended audience for the client).
19 Nov 12
5:57 pm
Nice animation and song, though.
19 Nov 12
6:25 pm
This is great work. Simple as that. Well done, McCann.
19 Nov 12
11:03 pm
I went to a conference recently and i wish i could attribute this quote but i can’t quite remember who said it but the message was ‘Content might be king but distribution is king kong’! I think this is a perfect example of how an idea gets distributed in a number of powerful networks like Reddit and spreads very quickly. Its as much about the distribution as it is the content. I’d be interested to know if they had a strong distribution strategy to make this happen or was it just by chance. Anyone from McCann? This will be a curse for you though, how many clients will now come asking for a ‘viral’ just like this
20 Nov 12
8:50 am
Most deaths are suicide
20 Nov 12
11:37 am
I wonder how many people will being humming this tune as they aimlessly wander across the rail tracks?
20 Nov 12
11:39 am
Twitter + Mobile = Success
20 Nov 12
11:48 am
My personal opinion – that’s disgusting. When someone is on the edge of their world and not being able to cope, do you think they’re going to walk to the edge of a train platform and sing along “dumb ways to die”….? Really? Sure, viral is great for those of us giggling along to the song lyrics, but people on the edge of their world are looking for an easy way to end their pain, not a clever one. Another agency doing creative for the awards it seems, not to actually deliver a message to those in need.
This pretty much says jumping in front of a train is a dumb way to die, but really, go ahead and find another way to succeed.
20 Nov 12
12:49 pm
awesome
20 Nov 12
1:09 pm
Valentina – I don’t know if you actually watched this or not, but at no point in this video does it reference suicide or make light of the issues around it. It’s simply saying be careful around trains – don’t stand too close to the edge of the platform or drive around boom gates etc. People do all of this stuff, which is pretty stupid considering all of the warnings and the potential outcomes. It’s horrible that people choose to suicide in front of trains, horrible for them, the drivers, passengers, police and whoever has to clean up that mess. But this isn’t trying to address suicide or the depression / problems around it… it’s just saying be careful around trains. I can’t imagine the intended audience is people thinking about ending it all.
20 Nov 12
1:34 pm
Just saw on Facebook that Ollie from The Cat Empire wrote the song??
20 Nov 12
2:03 pm
@Steve I think Valentina was led on by X. From the moment your born you spend the rest of your life dying it depends how you look at it really.
20 Nov 12
2:31 pm
@lem
Ollie McGill (from The Cat Empire) did indeed write the music and he did a cracking job.
20 Nov 12
3:59 pm
“It’s also very shareable”
YES that is generally one reason people share things …
24 Nov 12
1:35 pm
I have lived in Melbourne all my life. Connex, the previous Melbourne Metro train operator, did a poor job – they delivered poorly and apologised plenty. Metro, the current operator, deliver much more reliably, but do not aplogise. But at least the next service is only 10 minutes away, not 30 minutes. Metro have been doing a much better job. It is great to also now see that Metro is thinking laterally and trying to best find its target market with regard to train safety. This is a gutsy and forward-thinking campaign that deserves to go viral. Hats off to you Metro (and cancel less trains please).