Entries open for Effies

The Communications Council has called on the industry to begin submitting entries for advertising effectiveness awards show, The Effies.

The announcement:

The Effies Call for Entries opens today, with 19 categories open for entry.

Categories open for entry are:
• Retail/Etail,
• Food
• Confectionary & Snacks
• Beverages – Alcoholic & Non-Alcoholic
• Other Consumer Goods
• Healthcare
• Financial Services
• Other Services
• Travel, Leisure & Media
• Government, Corporate And Social Services
• Best State Campaign
• Multicultural/Indigenous
• Return on Investment
• Long Term Effects,
• Short Term Effects
• Most Original Thinking
• New Product or Service
• Small Budget a) Under $500K b) $500K – $1Million
• Digital Platforms

They include last year’s introduced Transformational Digital Business Platform category which has been renamed Digital Platforms. It celebrates successful digital platforms for marketing, communications or commercial activity which are not one-off campaigns. To be eligible for entry, the submission must involve the creation or optimisation of a digital asset and prove results over a minimum of six months.

Effies Chairman Matthew Melhuish stressed the importance of continuing to build Australia’s culture of accountability and effectiveness and said “The Effies saw strong performance in 2012 in terms of the quality and quantity of entries and we hope to continue that this year.

The Effies provide our industry many compelling stories coupled with off the charts results and they remind us all about the effective, innovative and creative power our industry can deliver to clients.”

Call for Entries closes on Friday 3rd May 2013. Round One Judging will take place on 4 June 2013 with finalists announced in the week beginning 10 June 2013. Round Two Judging is set for 16 July 2013.

The Effie winners will be announced at a gala dinner in Sydney on Thursday the 5th of September.

To share the learnings of the outstanding results Australian agencies produce for their partners, The Communications Council, in cooperation with sponsor Millward Brown will be looking to expose some of the trends and insights resulting from the 2012 finalists and winning Effie case studies.

These findings will be presented in a series of ‘Effies Exposed’ workshops sharing insights gleaned from the finalists and winning work across the different Australian States in April and May this year. Effies Exposed will run annually.

The Effies are jointly presented by The Communications Council and the Australian Association of National Advertisers (AANA).

Other sponsors and supporters include Millward Brown, The Advertising Standards Bureau, B&T, Commonwealth Bank, Healthcare Communications Council, The Newspaper Works, The Digital Edge, and Trapdoor Productions.

For further information about the Effie program and to enter visit www.effies.com.au

Source: press release

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