‘Fantabulous’ Psychic Expo ad cleared of sexualising young girl

'Not overtly sexualised' says ASB

An ad for a psychic event has been cleared by the Ad Standards Bureau for sexualising children.

The ad, which ran on Seven on Queensland, features a young girl in a dress deemed by some viewers to be too revealing for a girl of her age.

One complaint read: “I would never allow my daughter on national TV so uncovered – it is unacceptable and disgraceful.”

Another read: “I believe it highly inappropriate that the child in question is wearing an extremely low cut dress that shows practically all her chest area.”

Some members of the ASB board considered that the images of the young girl “were of concern” and that she is dressed in an outfit that has a very low V-neck line that “exposes a greater portion of her chest than some other styles may have.”

But the majority of the board concluded that the ad depicts a family business that portrays the mother and daughter “in an extraverted manner” to reflect the excitement of the event, and did not overtly sexualise the girl.


  1. My Girl Friday
    31 Aug 12
    8:26 am

  2. ” in an extraverted manner” as in extra extra …

    or are you going with the fantabulous fantasy english theme?

  3. Damien
    31 Aug 12
    8:45 am

  4. That ad is offensive…but for so many other reasons.

  5. Hawk
    31 Aug 12
    8:50 am

  6. Err.. which girl was the complaint about?

  7. AdGrunt
    31 Aug 12
    8:52 am

  8. What… The… Fuck???
    In the first scene it’s as high as a t-shirt. In the next as high as a normal dress.

    So no-one complained that psychics are snake-oil charlatans preying on the optimistic gullibility of customers by using cold reading and pre-research, then.

    Nice one, Queensland. Nice one, ASB.

  9. cj
    31 Aug 12
    9:37 am

  10. +1 to all of the above. Seriously.

  11. Bob
    31 Aug 12
    10:07 am

  12. I’m only disappointed the psychics didn’t see this one coming…

  13. Junk
    31 Aug 12
    10:40 am

  14. Im more complaining of using the young girl to sell this hocus pocus garbage. She is too young to know its all rubbish

  15. Mat Beeche
    31 Aug 12
    11:02 am

  16. LOL @Bob

  17. Tan Fabulis
    31 Aug 12
    12:46 pm

  18. Spurious complaint of a boring Charlatanistic event (by an organiser?) gets more exposure that it’s boring-ass ad would warrant.

  19. Louise
    31 Aug 12
    12:49 pm

  20. Bob – hilarious!

  21. Nathan
    31 Aug 12
    1:04 pm

  22. Why do they need to advertise the Psychic Expo? Shouldn’t they all already know about?

  23. Luke
    31 Aug 12
    11:48 pm

  24. Cj and AdGrunt – That’s the wrong ad. There is a 15 second version with a different girl which is the issue. Look it up on YouTube.

  25. mumbrella
    1 Sep 12
    2:25 pm

  26. Apologies – initially we had the wrong ad embedded. Now corrected.


    Tim – Mumbrella

  27. Flared Pants
    1 Sep 12
    5:54 pm

  28. God knows what the poor lass is to go swimming in if these nutjobs get their way. It will be back to 1902 and neck-to-toe bathing only outsisde of daylight hours.

    The complaint is WAY more offensive than the attire in the ad. (The ad itself is pretty offensive in its poor quality though).

  29. AdGrunt
    1 Sep 12
    5:58 pm

  30. Same girl. Different dress. Still no lucid issue.

  31. Dabug
    1 Sep 12
    11:24 pm

  32. It’s a poor choice of clothing. But remember that most people who complain are neurotic. If I was filing a complaint, I’d be complaining that there’s no proof of their claims.