Father Bob offer people chance to win guaranteed happiness in volunteering experiment
Cummins & Partners has created a new campaign for a new charitable project from Father Bob Maguire offering people the chance to win happiness – guaranteed, seeking to promote volunteering.
The new campaign for the Father Bob Foundation encourages people to make a donation at winhappiness.com and tell the organisation ‘how they find happiness’, with winners receiving prizes from a flat screen TV, a five night stay with a “ritzy” hotel chain and a top prize of ‘happiness guaranteed’ “Or more specifically the winner will be awarded a ‘Week volunteering in a Soup Kitchen’.”
The campaign is based on the insight – backed up by global studies – that people are happier when they give something,with the winner set to fill in happiness questionnaires before and after the stint volunteering.
Father Bob said: “Too often people try to get happier via the superficial things in life; the money you earn, the clothes you wear or the car that you drive. Although economically sound, I believe we, as a nation can find a deeper and longer lasting happiness via an alternative route.
“We want to prove to people that giving to others, that helping others out – is actually the best way to make yourself happier. This is well supported by both common sense and science.”
Cummins & Partners strategy head Adam Ferrier added: “We make a lot of mistakes estimating the amount of joy possessions actually give us. On most occasions, when we make purchases or contribute our time to experiences that benefit others, we are left feeling far more rewarded and these memories stay with us for a lot longer.
“Forget the cars, or bigger, flatter TV’s, a week’s worth of memories supporting the less fortunate is an experience that will provide you continued joy for the remainder of your years.”
Father Bob Maguire said “We’re excited to conduct this experiment and look forwards to giving someone the chance to win happiness. I’ll be by your side as your serving meals, and receiving happiness in return.”
To find out more about the Win Happiness Competition, visit winhappiness.com competition closes Friday 12 December.
Nice insight driven idea. Father Bob is great talent too.
User ID not verified.
Cracking idea and a very true sentiment. Volunteering is a greatly rewarding experience.
User ID not verified.
Great! Wonderful and so true.
User ID not verified.
Nice.
User ID not verified.
top competition fr. bob
User ID not verified.
Go father bob, a true aussie,puts others first always, another of bobs out of the box ideas, love it, keep up good work
User ID not verified.
Happiness is love and family. Giving respect for others and smiling everyday . We have so much to be happy about.we are alive
User ID not verified.
Cheers to Fr. Bob, I am studying Dip.Community Services Case Mgmt. and worked in communities in the past, we need to get the message out there to dig deep or volunteer to help our needy. There are so many that need our assistance in so many ways. Get on board everyone!
User ID not verified.