Final farewell to Photon as the company becomes Enero

enero logophotonOne of the most controversial names in the media and marketing industry will vanish from the landscape tomorrow when Photon Group officially becomes Enero.

The company was once one of the fastest growing listings on the ASX. Chairman Tim Hughes and CEO Matt Bailey embarked on an acquistion spree that saw the share price soar although the company became loaded with debt and virtually open ended earnout commitments to founders of the companies they had bought.

The company then teetered on the brink of failure before being turned around by CEO Jeremy Philips who sold many of its businesses and reduced its debts to a manageable level.

Melhuish

Matthew Melhuish, co-founder of BMF which remains a Photon agency, has since taken over as CEO. In April he unveiled a simplified structure and the plan to rename the company Enero to distance it from the excesses of Photon.

Along with BMF, the companies within the $45m organisation include Naked Communications, Auspoll, BWM, City PR, Corporate Edge, CPR, Dark Blue Sea, Frank PR, Hotwire, Jigsaw, OBMedia, Precinct and The Leading Edge.

The Photon ASX code of PGA will be replaced tomorrow by Enero’s new code of EGG. Meanwhile, the organisation’s website has already switched to the new Enero brand.

 

Photon asx

Photon's eight year adventure on the ASX

 

Comments


  1. Interesting...
    2 Jul 12
    3:46 pm

  2. Enero means “mere” in Latin.

    Interesting name to give a company that reach for so much and failed so many times with so many things.

  3. Notmyrealname
    2 Jul 12
    5:06 pm

  4. Well, that’ll certainly fix things!

    Sellafield, anyone?

  5. Fabfour
    3 Jul 12
    3:14 pm

  6. is it just me or is that way too close to Enron to be comfortable?

  7. paul
    3 Jul 12
    8:27 pm

  8. follow the money, just like ENRON

  9. Anonymous
    4 Jul 12
    1:59 pm

  10. Enero stands for January in Spanish, new year, new beginnings