Girl and the jacket and fake Conroy first on Social Media Club Sydney agenda
Sydney’s social media champions are to start a monthly gathering to talk about challenges and developments in the developing area, Mumbrella can reveal.
And the first meeting of Social Media Club Sydney, on April 27, will see appearances from people involved in two of the most controversial recent stories in the space.
Leslie Nassar, recently revealed as the man behind Twitter’s Fake Stephen Conroy, will be interviewed about the experience. And Adam Ferrier, managing partner at Naked Communications, will talk about the night’s topic which is authenticity and transparency in social media. Naked was behind the much-discussed fake girl with the jacket video.
The event, which will include a Q&A session, is at The Supper Club, above the Oxford Hotel near Taylor Square on Oxford Street. Admission is free, with doors opening at 6.30pm, with the formal program starting at 7.15pm.
The Sydney chapter of Social Media Club is the latest one in an international organisation which was founded in the US in 2006.
The co-founders of Social Media Club Sydney are Doug Chapman from The Marketing Store, Tiphereth Gloria from The Campaign Palace and Heather Ann Snodgrass, from Amnesia Razorfish.
Gloria said: “We’re hoping for enthusiastic debate and discussion around key strategic issues including the definition of authenticity and transparency. Is one ever appropriate without the other? If so, when and why?”
She added: “Is authenticity the same for journalists as it is for bloggers, for individuals, for advertising agencies, for PR or for brands or companies? Are we going to hold people and companies accountable for their words and actions?
“And are there any issues for people with different identities for work and personal lives? What happens when this identity gains a following?”
The club has already set up a Twitter account – @SMCSYD – and a Facebook Group – Social Media Club Sydney.
According to Gloria: “The intent of the Twitter account and the Facebook page is to get as many diverse people involved in SMCSYD as possible, and outside of the usual marketing/advertising/branding people that normally dominate the dialogue in this space, and to be a place where people come to learn about how to use social media effectively, both personally and to promote brands or businesses.”
Social Media Club Sydney has already generated online debate, with social media strategist Jye Smith warning on his blog that it could become “an echo chamber”.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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Hey anyone interested in the same in Melbourne count me in.
Great to see Adam Ferrier stepping up to engage with what were some pretty vocal critics (yep me included). Any plans to record/ustream it? Think it will be an interesting discussion.
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we’re planning on a livestream, internet connex permitting 🙂
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we’d be up for a Melbourne club…anyone else>
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yup ‘aye’ for Melbourne
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Count me in for the Melbourne group. We need to get out from behind our screens and get more social with Social Media.
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Aye aye for Melbourne.
Can we call it the Melbourne Social Media Echo Chamber (@MSMEC for short)?
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Sounds great, looking forward to the event!
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It is my understanding Jye Smith is an organiser from AIMIA which was not mentioned.
He clearly has an interest in smack talking this event and is biased.
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Hi anon,
Most people who have a profile in this industry are involved in various associations, including AIMIA.
I don’t know if you’ve read Jye’s posting (follow the link above, if not). It’s a balanced and reasonable point that he makes. And he’s also willing to put his name to it, which gives it added credibility.
I don’t really buy your “biased” suggestion though.
Cheers,
Tim – Mumbrella
Melburnians… we’ve already had the pleasure of hearing from Adam Ferrier recently regarding the Witchery campaign at Domain Melbourne – http://www.the-domain.org/.
Plus we have regular Social Media Club catch-ups already. Search Social Media Club Melbourne in Facebook groups or get on Twitter and search #socialmelb. Also see http://socialmediaclubmelbourne.com/ – the external site from http://www.socialmediaclub.org/.
We also amalgamate drinks every now and again with MTUB (Melbourne tweetup – https://twitter.com/mtub and search ‘Twitter Melbourne – MTUB’ in Facebook). Drinks are actually on tomorrow night at Workshop Bar in the city.
There’s also events through ‘Silicon Beach Melbourne’ – check out ‘Melbourne Silicon Beach Drinks’ on Facebook.
Then one more, for Ross and Ned, check out http://www.thehive.org.au/ for social entrepreneur events.
All are free events and most don’t get sponsored. Very collaborative…
If your brain is haemorrhaging from the amount of links above… I tend to be an event-slut so get in touch on Twitter. @KateKendall. 🙂
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thumbs up from me! can’t wait to hear some of the brain dumps and cross exams..
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love to attend – do we just show up or is there advance registration required?
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We’re looking forwards to the discussion – should be lively at the least.
Adam
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What’s this Round 16?
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And for anyone reading from Canberra (I wonder), Lauren Cochrane and I coordinate SMC here. Presently, it’s very casual breakfasts every fortnight, akin to the Sydney Coffee Mornings. Come Winter we’ll switch to lunch.
And recently, we have an offer of a venue to use that has PA, etc. so we may get some talks going, who knows.
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I would love to go to the Social Media Club in Sydney on April 27.
However, according to my diary the 27th April is a Public Holiay (Anzac day).
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Hi Sue,
Thanks for flagging that up. My first thought was that I’d put the wrong date in, but it seems good based on the information I was sent. So the guys at SMCSYD are having a quick natter and will come back to us momentarily…
Cheers,
Tim – Mumbrella
Sorry to tell Sue the bad news but in NSW Monday is NOT a holiday. http://www.industrialrelations.....ml#holiday
We will go ahead as planned.
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@Anon: I finished working with AIMIA in April 2008. I’m currently the Social Media Strategist for Switched On Media. Previous to this I was working as the Marketing Executive at CBS Interactive.
It’s my intention to support the club to alleviate my concerns. I have no interest in smack talking anyone, and it is my understanding that current AIMIA Members and Staff support SMCSYD.
But, um, thanks? 🙂
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And SMCSYD supports Jye in fact we love him to pieces!!!!
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Will be interesting to see what Lesley is going to say. My ingoing assumption is that he is absolutely bonkers?
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I hope there is good nibbles
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