GoodFit PR wins Lorna Jane Clarkson

The announcement:

Having firmly established itself as Australia’s first Public Relations business dedicated to the fitness, health and wellbeing industries, GoodFit PR will now represent Australia’s leading active living ambassador, Lorna Jane Clarkson.

Founded in early 2012 by PR entrepreneur Sarah Thompson, GoodFit PR’s portfolio has grown from just two clients to six within its first year.

“I am thrilled to be working with Lorna Jane, a designer whose philosophy and commitment to encourage other women to live meaningful, active lives has inspired me for years. I share a similar passion for positive, healthy living, and know GoodFit PR is the agency to take Lorna’s message to Australia and beyond,” said Sarah Thompson.

With over nine years’ experience working across public relations, marketing & event management in the lifestyle sector, Sarah Thompson started Goodfit PR after seeing a gap in the marketing industry for companies catering to healthy, positive brands.

“I am a self-confessed gym junkie, swimmer, horse rider, dancer and hula hooper. I see health and wellbeing as key growth areas globally. My vision is to be the go-to PR agency for all products, people and services committed to promoting a positive, healthy lifestyle,” said Sarah Thompson.

GoodFit PR’s clients include Lorna Jane, healthy holiday destination Sharing Bali, fithoop (the weighted hula hoop), The Jungle Body group fitness program, triathlete and motivational speaker Michelle Cooper and Lean Mumma, an exercise, system designed for mums. GoodFit PR has also worked with Kurri Burri Polo Club.

Prior to founding GoodFit PR, Sarah Thompson worked with clients such as celebrity trainer Michelle Bridges and Thai health resorts Chiva-Som and Kamalaya.

Source: GoodFit PR press release