Hello chocolate lovers
There are some category-busting chocolate ads around at the moment.
Yesterday I stated my admiration for GPY&R Melbourne’s Boost work (and discovered that not everybody agrees with me.
But as to this piece of work for Whittaker’s Chocolate in New Zealand: wow.
Stop Press NZ reports that it’s the work of Assignment Group and directed by Darryl Ward of Curious Films.
There’s an intriguing making-of video too.
I don’t think I’ve seen a chocolate ad like this before.
Tim Burrowes
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large. He returned to Mumbrella as Publisher in January 2025
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Uncomfortably close to black and white minstrels for me.
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Brilliant work, I love it!! mmmmmn chocolate
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They have an Aussie site too: http://www.chocolatelovers.com.au.
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hmmm… quite a strange ad if you ask me… and her underwear keeps appearing and disappearing throughout the ad!
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Loads better than yesterday’s effort. At least this invokes some of the sensations felt when eating chocolate.
I’d be up for trying this product now. I probably wouldn’t have been just by packaging alone. It looks like a good time!
There is no turd polishing in this pool either… LOL!
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I give it ten minutes on YouTube before some American media commentator sniffs an opportunity to score some easy mileage and complains of racial stereotyping and/or nudity and the clip gets pulled…
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I don’t like either, but it’s just an opinion.
@Adam, it doesn’t need to go further than New Zealand to find commentators
http://www.stormfront.org/forum/t723324/
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Hi Michael,
The fact that fascists don’t like the ad makes me like it more.
Tim – Mumbrella
Any idea when it goes to air in Australia?
I’ll give it two days before some ‘do-gooder’ complains to the ASB, and I’m tipping it will garner more than 30 complaints overall.
Yep … it’s a good ad! I’m off to the fridge now.
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Delicious! I love it.
I’ve had dreams like this too………..
I do wonder how long it’ll be shown for though!
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F***ing great.
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Takes advertising taboos and shoves them where they belong. Great ad.
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love it
Whittakers is my fav chocoalte and now i really want to go out and try the pepermint and dark chocolate flavour now 🙂
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That ad is so bad I am taking break from chocolate, it made me feel sick.
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