HIV prevention campaign covers Sydney’s Hyde Park Obelisk with giant condom
A new HIV prevention campaign has seen an 18m tall pink condom erected over Sydney’s Hyde Park Obelisk.
Commissioned by ACON, a NSW agency for HIV presentation among gay men, the installation has been executed by experiential agency Revolution 360 and is the final part of the ‘I’m On’ safe sex education campaign.
Safe sex ambassadors will be on site handing out free condoms and information about the health and social benefits of ‘staying safe’ to passers-by this Saturday.
ACON CEO Nicolas Parkhill said: “The need for gay men to ‘stay safe’ by using condoms is at the core of NSW’s strategy for eliminating HIV transmission by the end of the decade. We won’t be able to achieve this goal unless gay men use condoms when they’re having high-risk sex with casual partners, particularly in situations where a partner’s HIV status isn’t known – it’s that simple.”
Sales manager for Revolution360 Michael Fishwick said: “Working closely with ACON we wanted to deliver this positive but serious message with a touch of humour and humanity, to create interest, intrigue and talkability. This concept was inspired by guerrilla activity in Paris, but in Sydney we were fortunate enough able to collaborate closely with City of Sydney, Sydney Water and many others. It was very much a united team, working towards a common goal. ”
The Obelisk will be covered by the condom until November 12.
Credits:
Revolution360:
- Director of Events & Experiential: Nigel Ruffell
- Head of Production: Amanda Hughes
- Campaign Administration: Laura Carroll
- Sales Manager: Michael Fishwick
ACON:
- Planners: Tony Tang, Yves Calmette
- Campaign Production: Mike Wacher
- Marketing: Michael Badorrek
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nice one ACON!!!
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Well done – fantastic to see some great outdoor creative.
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That’s pretty childish stuff – harks back to perceptions of gay people from the 1980s, i.e. being gay is only about having sex – a one dimensional perception.
Big issues require big creative ideas, rather than noise, not schoolboy potty humour. Odds-on this wasn’t done by Sydney people who, if they’d been here any length of time, would know better.
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i take that back – “inspired by” – does that mean “copied”
still good you got it through – but really, Well Done to the Frogs, the ones with the creative idea
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You can’t keep a good idea down. Pitched this one with Peter Rush to The Powerhouse 20 years ago but they were too prudish to go all the way.
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I thought this was the qantas re-launch.
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Anyone else think this was really poor timing considering it looked like there was a huge pink dildo next to the ANZAC war memorial on remembrance day?
Not a prude, just not disrespectful.
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