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Opinion
No - advertising has not beaten culture jamming at its own game
In this guest post, an activist argues why advertising has not subverted culture jamming - and why Australia would be a better place without ‘visual pollution’At a photography exhibition now on the Sydney Museum last week, a question was put to a panel of experts. Would our cities be better without any advertising. The answer was a resounding “yes”.
This didn’t really come as much of a surprise. After all, the panel were culture jammers – activists who subvert mainstream media, altering the message of an ad to tell a story of their own.
Think popular, not premium: Why the Henry & Aaron 'It's a snap' video went viral
In this guest posting, YouTube’s Karen Stocks says why she thinks CIT’s gory-funny ‘It’s a snap’ ad was a hit.One of this week’s viral hits on YouTube is a science fiction-themed ad for the Central Institute of Technology in Perth. The skit-style video commercial features CIT grads-turned-YouTube stars Henry & Aaron, who magically jump from one CIT department to the next with a snap of Aaron’s fingers. The comedy takes a distinctly darker turn when Aaron’s teleporting skills start going horribly wrong – with gruesome results.
The video holds a couple of lessons for marketers.
Mumbrella360 - call for curated sessions
I must confess that I didn’t enjoy Mumbrella360 last year.
Having staked our credibility and indeed (although I didn’t like to think about it at the time) the company, on Mumbrella360 being a success, the main thing I actually experienced over the two days was a growing sense of relief that it wasn’t shit.
The Woolworths virtual store is not the future of retail. But it is a good PR stunt
So last night I dropped by my local neighbourhood Virtual Woolworths.It’s located at Sydney Town Hall station – conveniently enough, almost directly underneath my local neighborhood Real Woolworths.
As you’ll see from the wobbly iPhone video I shot, it was a relatively lonely experience. But it was Sunday night.
How not to use Twitter: lessons from Qantas and Westpac
The likes of Qantas have a long way to go before getting to grips with social media, argues Axel Bruns.For major brands, the road to social media infamy is paved with what seemed like good ideas at the time.
Just this week, Qantas succeeded in having Twitter suspend the well-known spoof account, @QantasPR, claiming users would mistake it for the real thing.
Is Big W the beginning of the bounceback for Saatchis?
Google may prove me wrong, but in the entire time Mumbrella has existed, and very possibly for my entire editorship of B&T before that, I can’t remember ever writing the headline “Saatchi & Saatchi wins…”
So today’s appointment by Big W is a big deal.
Traditional agencies are driving away their digital superstars with their old ways
In this guest post, Daniel Monheit argues that Australia’s creative agencies will never be able to hang on to digital talentIn 2010 Steve Jobs was invited by James Murdoch to speak at the annual News Corp management retreat. Jobs issued a blunt, critical assessment of what newspapers were trying to do in technology: “You’re going to find it hard to get things right, because you’re in New York and anyone who’s any good at tech works in Silicon Valley”.
And that’s when it hit me. The reason why Australia’s best traditional agencies, working with the most prolific clients and the biggest budgets cant manage to put out anything remotely passable as decent digital work.
Anyone who’s any good at digital works at an agency that actually believes in it.
What does Fairfax's Media's data dump actually mean? And what's going on at ACP Magazines?
Although I rather like stats, there are a few days a year where they become a little overwhelming.
Radio ratings releases offer eight such days annually. Over the space of a couple of hours, the data drops for the five main metro markets. Generally the phone starts ringing within 10 minutes, from station bosses aiming to give their interpretation of those numbers. It becomes a game of keeping them on the line long enough to sift through the data to try to discover the real story you need to ask them about. Within minutes a blizzard of press releases follow too.
In truth, the press releases mostly get ignored in the race to write the story. Then they’re mostly ignored because the story is already written.
And twice a year, a similar exercise surrounds the release of the monthly magazine sales figures,
When the powerful buy into the media, can the media still scrutinise the powerful?
Economist Richard Denniss of Australian National University argues in a post that first appeared on The Conversation that the public needs to decide if it cares who owns the media.The mining industry is used to having its voice heard in Australian public debates, so it should come as no surprise that mining billionaires such as Gina Rinehart and Clive Palmer would consider buying up a bigger slice of the Australian media.
While the estimated $20m spent by the mining industry on television advertisements opposing the introduction of a mining tax was the most visible example of the industry’s determination to influence the public it is, in fact, just the tip of the iceberg.
The keyboard warrior of Twitter
In this guest post, NBN staffer Scott Rhodie writes an unofficial, personal view on his experience with a hostile Twitter critic.Last night I had a strange incident. While on Twitter I noticed someone saying that Australia’s NBN is already outdated. I wrote a small note back explaining they were incorrect.
And their response? The lovely gentleman (whose Twitter profile says: ‘Father of 5 kids, Loving Grandfather of 10 Grandchildren,and 2 Great Granddaughters. love to give heaps to Pollies and Poofters’) said to me: “Go and lick Gillards C*** out U commie Prick”
What's in a name?
In this guest post, Moensie Rossier wonders about the power of names for brands and marketers.
Brands have been having a bit of fun with names lately, not to mention a fair bit of success. Interbrand just named a headhunting firm Cloak & Dagger. And ‘Share a Coke’ showed how much power there is in a name.
The Coke campaign effectively short-circuited the usual mechanics of communication. It undoubtedly stroked people’s egos. But, I believe, its success stems from the fact that it directly and automatically affected people’s behaviour, rather than doing so indirectly by shaping attitudes.
Best ads from Super Bowl 2012
The Super Bowl is all done and a team from North America won. But as well as some sort of sporting event, it’s the world’s biggest advertising showcase. See the best of them right here… and please tell us what you think.
How to debunk media myths
In this post, UWS’s Ullrich Ecker, John Cook and Stephen Lewandowsky argue that cognitive science can help PRs form strategies in managing media misreporting.
A growing cohort of commentators has bemoaned the descent of contemporary political “debate” into a largely fact-free zone.
How about simply focusing on what consumers want?
In this guest post, Peter Mountford argues that brands should think more about what is really going on for consumers
Who here is hoping their favourite brand of toilet paper is going to be organizing a flash mob on their way home from work today?
What the Optus web copyright victory means
In this analysis first published on The Conversation, RMIT’s Marita Shelly examines the implications of Telstra’s defeat over the online rights to the AFL broadcast deal
This week’s Federal Court ruling that Optus customers are able to view sporting matches minutes after they are streamed live without breaching copyright is a landmark decision that alters our understanding of copyright law, and has significant implications for the AFL’s broadcasting rights deal.
Hotel chain invites guests to Steal Banksy
Art Series Hotels is to challenge guests to steal a genuine Banksy artwork in a promotion created by Naked Communications.
The Steal Banksy challenge will see consumers attempt to get their hands on a signed print of the subversive British graffiti artist’s No Ball Games.
The picture – which the brand values at $15,000 – will be on display at an Art Series hotel. If a guest removes the picture without being spotted they will be allowed to keep it, but if they get caught in the act, it goes back on the wall.
The project is being promoted as “Stay the night. Steal the art.”
Art Series has three art themed boutique hotels in Melbourne.
December 7th, 2011 at 1:05 pm
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Comments
7 Dec 11
1:07 pm
What a wonderful campaign, imaginative, exciting and gets people involved with the brand in a fun ‘viral’ way. Well done Naked.
7 Dec 11
1:16 pm
nice – a bit like this http://popsop.com/50139
7 Dec 11
1:24 pm
Promoting stealing art. Well done Naked. NOT. Pretty fucked up if you ask me.
7 Dec 11
1:29 pm
Amazing innovative way to highlight the major issue & history of hotel theft – yes agreed, it’ll be the start of something big…let’s hope their security is top notch!
7 Dec 11
1:30 pm
Great brand fit, nicely done.
7 Dec 11
1:46 pm
A simple idea, on brand, on target. Awesome.
7 Dec 11
1:49 pm
Having stayed at the Art Series hotels, I think this is bang on brand and a really nifty idea. Its also on brand with Banksy. Its cheeky, irreverent, ‘art for the people’ kind of approach is really appealing. I’d give it a go.
Am I encouraged to head down to my local Travelodge and nick their generic Ken Done print off the wall because of this campaign? As it happens, no.
7 Dec 11
1:50 pm
“If a guest removes the picture without being spotted he gets to keep the picture” Doesn’t that apply to all pictures in all hotels?
7 Dec 11
2:04 pm
Check out the Terms & Conditions:
http://www.artserieshotels.com.....itions.pdf
I like this one:
13. No other Art Series Hotels artwork are included in the promotion. If an Olsen, Cullen or Blackman is stolen it will be reported to the Police.
7 Dec 11
2:07 pm
I love this idea… But, I’m curious how do you stop an entire hotel full of people all spending the night trying to steal the same painting, from spotting each others attempts all night long? Or do fellow guests spotting each other not count as being ‘spotted’?
7 Dec 11
2:08 pm
Like a lot. and we are talking about it. winning.
7 Dec 11
2:09 pm
I’ll donate another Banksy [postcard] to whoever clears out the soap, minibar, towels, bed linen and light fittings AND sets the fire alarm off on their way out.
Putting theft in guests minds is a cool idea.
If CBA were as social as they said they would organise a “Rob a Commonwealth Bank like in Heat and keep the cash and the guns”
7 Dec 11
2:11 pm
Peter Rush. Thank you for the satisfying belly laugh!
7 Dec 11
2:14 pm
This is great piece of work all round, nice one.
7 Dec 11
2:21 pm
So if you nick the bathrobes and towels, and they don’t see you, do you get to keep them??
7 Dec 11
2:22 pm
Client question:
It gets stolen on day two of a 60 day promotional period – what happens next?
7 Dec 11
2:31 pm
Imagine how awesome it would be and award winning – if someone at the hotel actually gets seriously hurt !! – of course, no Christmas drunk would be brave enough to take on the dare ….. oh it’s just so fab !! NOT
7 Dec 11
2:32 pm
I LOVE BANKSY!!!!!
7 Dec 11
2:49 pm
Brilliant – no one knows who Banksy is so no exorbitant talent fees!
7 Dec 11
2:58 pm
Simple.. 4 am hit the fire alarm… steal the painting.
job done.
7 Dec 11
3:32 pm
Love it, would love to see the various ways people try to get it out. 4am vigilance!
Also $15k for a signed print. Ouch! Ebaying that bad boy if I win
7 Dec 11
3:52 pm
oh that is brilliant – the bedlam this will cause alone will get some great press!
7 Dec 11
4:11 pm
Who brought the ball because this thread is ready for a lovely game of soccer.
7 Dec 11
4:50 pm
Nice one rushy.
7 Dec 11
5:34 pm
Hmm yeah, what happens if it gets stolen on day 2? End of campaign? Or strategically placed to not be able to be won until the last day??
7 Dec 11
7:49 pm
Hi anon. Don’t worry sure they have thought it through.
7 Dec 11
8:28 pm
AMAZING IDEA, LOVE IT & LOVE BANKSY. GREAT JOB GUYS
8 Dec 11
12:02 am
Banksy Robbery … count us in!
8 Dec 11
11:17 am
Even smarter – you don’t know which of the 3 Art Series hotels it’s in. I’m sure there will be a few triple bookings for people attempting to search for it. Clever. I would love to see what the spike in bookings is over the 60 day period.
8 Dec 11
11:25 am
THIS is why Naked are on top of their game. Bloody unreal.
8 Dec 11
11:50 am
It would be awesome to find your room is near the painting. How much of a good nights sleep would you get? Drunks at 4 am. Fire alarms etc. Sounds like a nightmare.
8 Dec 11
2:11 pm
Just do what the real crims do – pay people off. If it’s worth 15k you should easily come out ahead.
8 Dec 11
2:45 pm
Keep this to yourselves, but if you apply gentle pressure to your 5th verterbrae whilst chanting “oam shanti shri oam” you will become invisible to others. Just front up and take the picture. But remember to take your clothes off ’cause they stay visible.
Go for it.
8 Dec 11
3:38 pm
Can you put my name on a can? I’ve looked everywhere for one.
I luv Coke.
8 Dec 11
3:59 pm
much better than sending goldfish to people
8 Dec 11
4:57 pm
Great fit for the brand with a brilliant offer/prize – Qantas take note, offers need to have more than perceived value – e.g. ditch the PJs and offer free 1st class/business class flight
8 Dec 11
9:00 pm
Typical Aussies. Promoting stealing…
8 Dec 11
9:51 pm
Naked are fucking rocking and rolling. Nice one mofo’s.
9 Dec 11
6:20 am
Art serving commerce serving art serving commerce
9 Dec 11
9:48 am
Better fun. . . if the punters had to redraw the Banksy image on a hotel wall before being spotted. Ha Ha.
Ask me first next time!
11 Dec 11
5:30 pm
Banksy fucking wanksy I say !