The claim people buy on price is a myth, and in the latest in a series about consumer psychology Ashton Bishop and Gary Wilkinson look at how retailers can make the most of this.
Consumers don’t make rational decisions based on price and marketers need to stop pretending they do.
There is a common refrain amongst marketers in some categories that consumers buy on price. What nonsense. Price by itself is meaningless, and please slap the next marketer who trots out that excuse for why they are losing in their category.
Amid the media storm around the public broadcaster Michelle Grattan, in this crosspost from the Conversation argues the ABC's critics are on a crusade. Mark Scott has come under fire for his decision to co-publish NSA leaked documents with The Guardian. AAP/Alan PorrittThe ABC and its managing director Mark Scott are caught in a perfect storm.
With a burgeoning number of review sites and astroturfing appearing online, Miki Clarke looks at how brands can make sure genuine reviewers get cut-through in search.
As children we’re told if we don’t have anything nice to say, don’t say anything at all. But in this social media world in which we now live, the opposite seems to apply.
We have witnessed exponential growth in search terms with review suffixes, not only in Australia but in the US and UK as well. This is not surprising in the land of electronics, travel accommodation and restaurants, but it is also happening for online dating sites and even dog food.
It has been a month since the News of the World phone hacking trial started in London and in this cross-posting from The Conversation UK director of undergraduate studies for journalism at Cardiff University John Jewell looks at what has come out so far. When Justice John Saunders opened what has been called the “trial of the century” he told the jury: “In a way, not only are the defendants on trial, but British justice is on trial.”
To say the defendants in the case are prominent in the world of journalism would be an understatement of gigantic proportions.
As more brands look to storytelling and content channels like blogs to get their messages across Lorraine Murphy says they should look to work with bloggers for the best results.
“Sponsorship” suggests whacking a logo on some content (be that an event, a TV show or a blog post) and that’s the extent of the relationship between the owner of the content and the brand in question.
The days of brands badging a logo and call-to-action on a blog post are gone. The space has moved on and successful content now calls for a co-creation approach with bloggers.
Amid the masses of journalism redundancies La Trobe University associate professor Lawrie Zion, looks at the question of what happens to those who take redundancy.
You’ve probably heard the news: the Australian media is experiencing the most serious contraction in its history.
Dear Chris,Our agency recently lost a client or two and I was given the difficult choice of taking a demotion or leaving the agency. I opted for the former but am struggling to adjust to my lesser position. Any tips on how to take the step down gracefully?
For the last year, we've been publishing a weekly tablet app. Mumbrella and Encore content director Tim Burrowes explains why today's will be the last.
The thing about failure is that people don’t usually like talking about it.
Indeed, I’m feeling somewhat rueful writing this.
But having shared the story of our journey with Encore so far, you’re entitled to hear about the bits that don’t work too.
With today's news the Mail Online is set to launch an Australian arm, Alex Hayes looks at what it means for the local media scene.
We could be about to see one of the most exciting periods for Australian journalism there has ever been. But, first, I have one question for you. How much is your house worth?
With a string of Aussie TV formats being remade overseas, Brooke Hemphill finds out how local production companies can get in on the act and whether there’s actually any money to be made in a feature that first appeared in Encore.
When Joe Connor and Renegade Films began shopping the concept for a quirky TV series about a talking dog around Australian networks, they were met with blank stares. Based on a short made for the Tropfest film competition titled Wilfred, the idea failed to generate much support. Connor says: “Everyone said it would never be anything more than a short film.”
With Netflix tipped to launch in Australia in 2014, Professor David Marshall from Deakin University looks at what this might mean for the Australian TV market and consumers.
Australians rejoice: Netflix is rethinking its avoidance of Australia, according to media reports, and could launch here as soon as next year.
What is native advertising? In a feature that first appeared in Encore, Miranda Ward cuts through the confusion to nail down a definition for the latest trend taking online by storm.
When online publisher The Sound Alliance hired what it claimed to be “Australia’s first native advertising editor” in September this year, it marked a turning point for an emerging form of advertising that still baffles many in the industry.
In his monthly Encore column, STW's Chris Savage answers your career and agency questions. Hi Chris,I recently jumped ship and joined a rival agency and it’s fair to say my reputation precedes me. I suppose you could say I made a name for myself as a hard taskmaster but I’ve done a lot of work in recent years to soften my approach. How can I get my new team to see I’m not the bastard they think I am?
Yesterday UM boss Mat Baxter said the media industry should stop apologising for long hours. Mumbrella's Tim Burrowes agrees.
Back in the day, in my first weeks working on a small daily newspaper, I was given a story to chase. A local family had had some sort of lottery win, and I was to have a chat to them.
Despite all sorts of efforts, I couldn't reach them, but found out they were appearing on breakfast television the next morning. So I set my alarm for 5.30am, rang the switchboard of the TV show and got put through to the makeup room, where they were happy to chat.
The next few years will see clients look to aggressively leverage the big data wave that is washing over all areas of business says Chris Walton, who argues the changes will see some prosper, others disappear and new data savvy entrants arrive in the market.
If it looks like a duck and quacks like a duck…
Dr Mumbo loves to call things by their true name. He finds it provides succour and saves time in a world of uncertainty and chaos. However, he wonders whether this caption on Fairfax’s Australian Financial Review might not be taking the point too far…?
@ Dana – Gina is a rich hard ass who think’s she’s special because she was born into the right family.
She has billions at her disposal to argue her case. She can live with people criticising her appearance. Even her own father called a baby elephant in a letter to her:
“As for the children being ashamed of me, I think they are more likely to feel more embarrassed by being picked up from school by a young mother who has let herself go to the point where she is grossly overweight … If you won’t consider my well-being, at least allow me to remember you as the neat, trim, capable and attractive young lady of the Wake Up Australia tour, rather than the slothful, vindictive and devious baby elephant that you have become. ”
She wants to lower the minimum wage so as she makes a few more billion at the expense of the people who actually do the work.
Suzy
5 Sep 12
6:06 pm
Gina’s let them eat cake attitude never ceases to amaze. Apart from food (obviously) she can’t open her mouth without puttting her foot in it.
She’s lucky she wasn’t born in France a few hundred years ago or she would probably be waiting for the tumbrel to take her to her appointment with
Madama Guilotine…
lazyphuka
7 Sep 12
8:45 am
It’s interesting that the output of Rineharts font of bile increases as her net wealth decreases. She seems to have lost 9.7 billion over the last few months as Australia’s mining boom has begun to fail
The claim people buy on price is a myth, and in the latest in a series about consumer psychology Ashton Bishop and Gary Wilkinson look at how retailers can make the most of this.
Consumers don’t make rational decisions based on price and marketers need to stop pretending they do.
There is a common refrain amongst marketers in some categories that consumers buy on price. What nonsense. Price by itself is meaningless, and please slap the next marketer who trots out that excuse for why they are losing in their category.
Amid the media storm around the public broadcaster Michelle Grattan, in this crosspost from the Conversation argues the ABC's critics are on a crusade.
With a burgeoning number of review sites and astroturfing appearing online, Miki Clarke looks at how brands can make sure genuine reviewers get cut-through in search.
As children we’re told if we don’t have anything nice to say, don’t say anything at all. But in this social media world in which we now live, the opposite seems to apply.
We have witnessed exponential growth in search terms with review suffixes, not only in Australia but in the US and UK as well. This is not surprising in the land of electronics, travel accommodation and restaurants, but it is also happening for online dating sites and even dog food.
It has been a month since the News of the World phone hacking trial started in London and in this cross-posting from The Conversation UK director of undergraduate studies for journalism at Cardiff University John Jewell looks at what has come out so far.
When Justice John Saunders opened what has been called the “trial of the century” he told the jury: “In a way, not only are the defendants on trial, but British justice is on trial.”
To say the defendants in the case are prominent in the world of journalism would be an understatement of gigantic proportions.
As more brands look to storytelling and content channels like blogs to get their messages across Lorraine Murphy says they should look to work with bloggers for the best results. “Sponsorship” suggests whacking a logo on some content (be that an event, a TV show or a blog post) and that’s the extent of the relationship between the owner of the content and the brand in question. The days of brands badging a logo and call-to-action on a blog post are gone. The space has moved on and successful content now calls for a co-creation approach with bloggers.
Amid the masses of journalism redundancies La Trobe University associate professor Lawrie Zion, looks at the question of what happens to those who take redundancy.
You’ve probably heard the news: the Australian media is experiencing the most serious contraction in its history.
Dear Chris,
Our agency recently lost a client or two and I was given the difficult choice of taking a demotion or leaving the agency. I opted for the former but am struggling to adjust to my lesser position. Any tips on how to take the step down gracefully?
For the last year, we've been publishing a weekly tablet app. Mumbrella and Encore content director Tim Burrowes explains why today's will be the last.
The thing about failure is that people don’t usually like talking about it.
Indeed, I’m feeling somewhat rueful writing this.
But having shared the story of our journey with Encore so far, you’re entitled to hear about the bits that don’t work too.
With a string of Aussie TV formats being remade overseas, Brooke Hemphill finds out how local production companies can get in on the act and whether there’s actually any money to be made in a feature that first appeared in Encore.
When Joe Connor and Renegade Films began shopping the concept for a quirky TV series about a talking dog around Australian networks, they were met with blank stares. Based on a short made for the Tropfest film competition titled Wilfred, the idea failed to generate much support. Connor says: “Everyone said it would never be anything more than a short film.”
With Netflix tipped to launch in Australia in 2014, Professor David Marshall from Deakin University looks at what this might mean for the Australian TV market and consumers.
Australians rejoice: Netflix is rethinking its avoidance of Australia, according to media reports, and could launch here as soon as next year.
What is native advertising? In a feature that first appeared in Encore, Miranda Ward cuts through the confusion to nail down a definition for the latest trend taking online by storm.
When online publisher The Sound Alliance hired what it claimed to be “Australia’s first native advertising editor” in September this year, it marked a turning point for an emerging form of advertising that still baffles many in the industry.
The next few years will see clients look to aggressively leverage the big data wave that is washing over all areas of business says Chris Walton, who argues the changes will see some prosper, others disappear and new data savvy entrants arrive in the market.
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Comments
4 Sep 12
5:47 pm
hahaha……very good
5 Sep 12
10:06 am
Not funny. Play the ball, not the woman.
5 Sep 12
11:29 am
Couldn’t see the ball!
5 Sep 12
11:35 am
Love it. Nothing like a bit of light relief.
5 Sep 12
5:07 pm
@ Dana – Gina is a rich hard ass who think’s she’s special because she was born into the right family.
She has billions at her disposal to argue her case. She can live with people criticising her appearance. Even her own father called a baby elephant in a letter to her:
“As for the children being ashamed of me, I think they are more likely to feel more embarrassed by being picked up from school by a young mother who has let herself go to the point where she is grossly overweight … If you won’t consider my well-being, at least allow me to remember you as the neat, trim, capable and attractive young lady of the Wake Up Australia tour, rather than the slothful, vindictive and devious baby elephant that you have become. ”
from http://www.themonthly.com.au/g.....ryant-5024
======================================================
She wants to lower the minimum wage so as she makes a few more billion at the expense of the people who actually do the work.
5 Sep 12
6:06 pm
Gina’s let them eat cake attitude never ceases to amaze. Apart from food (obviously) she can’t open her mouth without puttting her foot in it.
She’s lucky she wasn’t born in France a few hundred years ago or she would probably be waiting for the tumbrel to take her to her appointment with
Madama Guilotine…
7 Sep 12
8:45 am
It’s interesting that the output of Rineharts font of bile increases as her net wealth decreases. She seems to have lost 9.7 billion over the last few months as Australia’s mining boom has begun to fail