News

Is The Apprentice back from the dead?

Nine’s business reality show The Apprentice saw a recovery in its ratings on Monday night, with its first win in the 9.30pm timeslot and almost a 20% lift on the previous week.  

Although the 823,000 audience was hardly stellar, it is well ahead of the 692,000 and 657,000 audiences OzTam recorded for the first two weeks of the Mark Bouris-fronted show. Last night’s episode saw the two teams race to create and sell meat pies for Sydneysiders’ lunches although some of the winners’ marketing tactics would have risked the wrath of the ACCC.

Despite Mercy’s healthy 1.5m lead-in from Seven’s sci fi drama Flash Forward, it rated only 780,000 in the 9.30pm slot, while Ten’s Good News Week did 818,000.

However  Nine’s digital spin-off Go saw a more disappointing result, with only a 2.3% share for the night, despite heavily promoting the debut of The Vampire Diaries.

The ABC’s Paul Barry investigation into James Packer’s finances on Four Corners rated nearly 1.1m

Monday’s share:

  • Seven: 27.9
  • Nine: 25.1
  • Ten: 17.5
  • ABC1: 16.1
  • SBS1 7.7
  • GO!: 2.3
  • ONE: 1.6
  • ABC2: 1.5
  • SBS2: 0.4

Monday’s top rating TV shows:

  1. Flash Forward Seven 1.5m
  2. Seven News Seven 1.4m
  3. Today Tonight Seven 1.4m
  4. Destroyed in Seconds Seven 1.4m
  5. Highway Patrol Seven 1.4m
  6. Nine News Nine 1.2m
  7. Two and a Half Men 7pm Nine 1.2m
  8. A Current Affair Nine 1.2m
  9. Two and a Half Men 7:30pm Nine 1.2m
  10. Home and Away Seven 1.2m
  11. ABC News Update ABC 1.1m
  12. Four Corners ABC 1.1m
  13. ABC News ABC 1.1m
  14. The Big Bang Theory Nine 1m
  15. The Mentalist Nine 1m
ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.